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Revolutionizing Tourist Experiences: The XR RIDE in Osaka

KAKUSIN, a creative company based in Minato, Tokyo, is spearheading an innovative project known as The XR RIDE. This cutting-edge bus tour integrates the latest XR technology and immersive storytelling that invites passengers to become the protagonists of their journeys. The first bus tour, titled The Magic Words 'OSAKA-BEN', will commence on July 16, 2025, during the OSAKA Satellite EXPO 2025. In partnership with OUGI, which conceptualized and implements the tour, KAKUSIN is responsible for the complete creative direction and production of this initiative.

An Immersive Experience Like No Other

The XR RIDE bus is designed to provide an unparalleled immersive experience where traditional sightseeing merges with virtual reality. Passengers will find themselves surrounded by advanced display technology, with screens on the front and ceiling, as well as transparent displays on both sides of the bus. This setup allows for a 360-degree visual experience, fusing the real-life scenery outside with augmented reality (AR) images, creating a dynamic and engaging environment.

With a capacity of just nine passengers per ride, the bus provides an intimate space where everyone can immerse themselves fully in the show. Guests will navigate through the heart of Osaka, taking in notable sites, including the Umeda and Osaka Castle areas, all while enjoying captivating content that elevates their sightseeing experience.

Unique Guidance System

One of the project's standout features is the interactive guidance system. An AI character guide, alongside a human guide, collaborates to engage the audience throughout the show. This dual-layered approach emphasizes live interactions and spontaneity, ensuring that each ride is a unique experience, thus enhancing the overall entertainment quotient.

Tackling Japan's Tourism Challenges

As Japan prepares for a record influx of international tourists in 2024, many local governments are facing challenges related to the development of tourist content and the lack of multilingual local guides. The XR RIDE seeks to address these issues by offering a compelling solution that combines advanced XR technology with remote guidance systems. It aims to maximize the appeal of local attractions and contribute to the sustainable development of Japan's tourism sector.

First Tour: The Magic Words 'OSAKA-BEN'

The inaugural Magic Words 'OSAKA-BEN' Bus Tour will feature an engaging experience tailored for international guests, conducted in both English and Chinese. This unique bus tour will center around the Osaka dialect, allowing participants to learn five special Osakan phrases. The tour will last approximately 40 minutes, offering a captivating journey filled with cultural insights.

Every ride will originate from the Umeda area, weaving through the picturesque Nakanoshima and Osaka Castle districts. Passengers will share this experience with two engaging guides: the warm AI character, TEMPURA, and the lively human guide, AMI.

Vision for Transformation

KAKUSIN's CEO, Takayoshi Ohta, emphasizes that The XR RIDE is an ambitious endeavor aimed at transforming ordinary bus travel into an exceptional entertainment experience. By employing creativity and technology, KAKUSIN enhances OUGI's vision of delivering the essence of Japan's storytelling across various regions. Ohta aims for this project to serve as a prototype, laying the groundwork for promoting the diverse and rich narratives of Japan to a global audience.

Following its success in Osaka, OUGI plans to extend the XR RIDE experience to other regions, with KAKUSIN continuing to spearhead these creative endeavors.

Operational Details

• - Tour Name: The Magic Words 'OSAKA-BEN' Bus Tour
• - Operation Period: July 16, 2025 - October 29, 2025
• - Schedule: Operates three times a week, with four rides daily. For more details, please refer to the official website.
• - Duration: Approximately 40 minutes, though this may vary depending on road conditions.
• - Route: Umeda Area → Nakanoshima Area → Osaka Castle Area → Umeda Area
• - Meeting Point: Umedakita Green Place Bus Parking
• - Capacity: 9 passengers per ride
• - Languages Offered: English, Chinese
• - Official Website: The XR RIDE
• - Vehicle Provided by: Toyota Motor Corporation
• - In-Vehicle System Provided by: Toyota Boshoku Corporation

About KAKUSIN

KAKUSIN is committed to enhancing human experiences through innovation, pairing technology with artistic design to create deeply engaging content in diverse fields. Their track record includes projects like MEGA CANVAS, a massive projection mapping display, and the development of interactive content using XR glasses, showcasing their proficiency in blending technology and creativity.

About OUGI

OUGI specializes in luxury travel experiences that bring Japan's cultural heritage and natural beauty alive. Their mission is to offer travelers genuine Japanese experiences that capture the heart and soul of the nation.

For more information on KAKUSIN, visit KAKUSIN and on OUGI, visit OUGI Tourism.