Moloco and Xiaomi Unite to Enhance Advertising for Mobile Apps Globally

Moloco and Xiaomi Announce Strategic Partnership for Mobile App Growth

In a significant development within the realms of advertising technology and operational machine learning, Moloco has officially collaborated with Xiaomi's International Internet Business Department. This strategic partnership aims to catalyze growth for mobile app developers globally by utilizing advanced machine learning techniques to optimize advertising solutions.

Xiaomi, known for being a titan in the smartphone and smart device markets, boasts an impressive monthly active user count of over 718 million. This partnership is poised to harness Xiaomi's expansive market presence across more than 100 countries, thereby delivering more efficient advertising avenues for brands while simultaneously deepening user engagement.

Enhancing User Engagement and Advertising Performance

The partnership seeks to provide advertisers with elevated capabilities to engage with their target audiences via Xiaomi's global resources. Moloco's expertise in machine learning will enhance the monetization potential of Xiaomi's inventory, enabling more personalized and effective ad targeting strategies. By integrating Moloco's advanced algorithms into Xiaomi's advertising framework, they aim to ensure a more successful outreach for mobile applications.

One of the standout offerings from this collaboration is the targeted ad placements available on GetApps, Xiaomi's overseas app store. This initiative is crucial for developers looking to amplify app downloads and broaden their market reach. Moloco's advertising solutions are designed to connect brands with high-quality ad placements, ultimately fueling growth initiatives for advertisers while maximizing the return on investment from their campaigns.