Introducing ECHO 2025: Japan's Groundbreaking Luxury Travel Showcase

ECHO 2025: A New Era in Luxury Travel

In a momentous announcement, Blank Marketing & Management (BMM), led by Shinichiro Masuda, reveals a groundbreaking event titled ECHO 2025 by OKUYUKI, scheduled for October 22, 2025. This exclusive showcase promises to redefine the landscape of luxury travel in Japan, attracting high-net-worth individuals and industry stakeholders from around the globe.

What is ECHO 2025?

ECHO 2025 is an invitation-only exhibition dedicated to the luxury travel market, emphasizing Japan's rich cultural heritage, natural beauty, culinary excellence, and innovative design. This unique convergence of tradition and modern luxury aims to position Japan as a significant player in the global luxury travel sector. The event represents a bold step forward as the first of its kind in Japan, aiming to attract 150 VIP guests from various international luxury travel sectors, including travel companies, brands, and local governments.

Unique Culinary Experiences

At ECHO 2025, culinary arts take center stage, featuring renowned chefs who embody the fusion of Japanese tradition with contemporary flavors. Attendees can anticipate exclusive collaborative dinners led by five of Japan's top chefs. Highlights include Chef Fumio Yonezawa, formerly of New York's Jean-Georges Tokyo, and Chef Keita Kitamura, who has earned Michelin stars in Paris at apothéose. These esteemed chefs will create a unique dining experience that melds Japanese cultural elements with exquisite culinary presentation.

A Journey Through Japanese Culture

ECHO 2025 is not just about travel; it’s about rediscovering Japan's cultural essence through performances that incorporate traditional arts, music, and architectural aesthetics. Attendees will experience a harmonious blend of 'stillness' and 'movement' through various cultural expressions, including tea ceremonies and flower arrangements (ikebana). This immersive experience promises to unveil Japan’s profound aesthetic sensibilities, offering a luxurious context rarely encountered abroad.

Future Developments

The event will culminate in a significant announcement regarding the update of BMM's luxury travel platform, OKUYUKI. This evolution aims to not only introduce new functionalities but to showcase a holistic advancement of the brand itself—projecting a pioneering vision of luxury travel to the world. BMM plans to host ECHO annually moving forward and will focus on illuminating local resources across Japan, inviting global luxury travel agents to explore unique regional programs.

Expanding Horizons

ECHO 2025 aspires to be more than just a luxury travel showcase; it is a platform for promoting the diverse beauty of Japan’s regions, traditions, and craftsmanship to an international audience. By blending food, culture, and arts, the event will provide luxury travel agents an opportunity to experience Japan’s multifaceted charm, paving the way for new travel products and fostering deeper international connections.

Invitation to Explore Japan

The details of the event are as follows:

- Event Name: ECHO 2025 by OKUYUKI
- Date: October 22, 2025
- Location: Kanagawa Prefecture (exact venue details to be shared with invitees)
- Hosted By: Blank Marketing & Management
- Eligibility: By invitation only (international travel agencies, luxury brands, local governments, media representatives)

Closing Remarks from Shinichiro Masuda

Shinichiro Masuda expressed: “ECHO 2025 is the stage for Japan to present a new model for luxury travel to the world. Through the fusion of food, culture, and arts, we seek to deliver the intrinsic values of Japan to a new generation of affluent travelers. Our vision extends beyond Tokyo, as we aim to establish platforms of international dialogue throughout Japan, thus shaping the future of luxury travel for the entire nation.”

For more details on the companies involved and future developments, please visit: