#Singapore #Singapore Tourism Board #Atsuko Okatsuka #Tan Kheng Hua

Swiping Left for Aunties: A New Dating Trend in Singapore

In a digital age dominated by dating apps and swipes, Singapore is inviting singles to step back from technology and embrace a more personal approach to matchmaking. As Lunar New Year approaches, the Singapore Tourism Board (STB) has introduced an innovative initiative dubbed "Aunties, Not Algorithms." This program aims to ditch the loneliness of endless swiping in favor of a more human connection, led by trusted local figures known affectionately as "aunties."

A Human Touch in a Digital World

Dating apps have become synonymous with modern romance, presenting users with an overwhelming array of profiles and the daunting task of making the right choice. Comedian Atsuko Okatsuka and acclaimed actress Tan Kheng Hua, both famous in Singapore, have joined forces as celebrity aunties to provide a refreshing alternative to algorithm-based matching. Paired with renowned astrologer and matchmaker Aliza Kelly, they'll guide participants in this local love initiative, allowing them to experience the culture and culinary delights of Singapore while searching for romance.

"I've heard the dating horror stories. From doomscrolling to awkward small talk to people ghosting you. I don't want anyone to suffer that anymore," shared Okatsuka. By offering their matchmaking skills, the aunties bring a wealth of experience, cultural insight, and genuine compassion, making each pairing feel personalized rather than random.

How It Works

Starting immediately, singles can submit their profiles online at FirstDateInSingapore.com. The chosen participants will be treated to an auntie-approved first date filled with authentic local experiences, all designed to foster connection. Here’s what to expect if chosen:

• - Unique Date Experience: An exclusive cooking class with Michelin-starred Chef Malcolm, where couples will bond over authentic Peranakan dishes, enjoying food that stirs conversation and connection.
• - A Luxurious Getaway: Round-trip flights to Singapore and a stay at a prestigious hotel, giving couples the perfect environment for their romantic journey.
• - Curated Itinerary: An auntie-designed adventure around the city, featuring visits to hawker centers, scenic walks, and intimate spots that add depth to the dating experience.

More Than a First Date

"With iconic skyline views, lush gardens, and vibrant waterfronts, Singapore sets the stage for a romantic encounter like no other," remarked Eileen Lee, Senior Vice President of the Americas at STB. The aim is not just to engineer a successful date but to lay the groundwork for meaningful connections that might blossom into longer-term relationships.

The aunties’ role in Singaporean culture cannot be overstated; they are trusted confidantes and advisors in personal matters, offering unfiltered wisdom and support when needed. This initiative honors that tradition while bringing it into a contemporary context, showcasing the potential for love beyond the one-dimensional interactions often found online.

A Cultural Experience Awaiting

As participants explore the vast, multicultural tapestry of Singapore, they’ll find that the city's blend of traditions, flavors, and experiences serves as a perfect backdrop for fostering genuine relationships. Whether it's sharing meals or discovering hidden gems, these moments are crafted to create lasting memories in a city renowned for its hospitality and culinary excellence.

The contest runs until March 13, 2026, making it a timely opportunity to connect with fellow singles and perhaps even discover true love. Interested individuals are encouraged to participate and explore a chance for a thrilling romantic escapade without the barriers of technology disrupting the flow.

For more information and to enter, visit FirstDateInSingapore.com and follow the path of #AuntiesNotAlgorithms and #FirstDateInSingapore as the initiative unfolds. Prepare to put aside digital distractions and let the aunties pave the way to meaningful connections this Lunar New Year!