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Warner Bros. Studio Tour Tokyo Launches Special Campaign

This year marks an incredible milestone for the Harry Potter franchise, celebrating its 25th anniversary. To commemorate this occasion, Warner Bros. Studio Tour Tokyo will kick off its inaugural brand campaign starting on March 2, 2026. This initiative aims to connect fans to the beloved magical world, offering an immersive experience that brings the magic of Harry Potter and Fantastic Beasts closer to the audience.

The campaign’s tagline, “Let’s embark on a magical journey!” captures the essence of the tour as it serves as an entrance into the enchanting realm of wizards. Visitors to the studio can fully immerse themselves in the Harry Potter universe, stepping onto authentic movie sets and getting up close with genuine costumes and props. The campaign promises to highlight the studio as a unique portal to a world filled with adventures and extraordinary experiences, allowing guests to escape their everyday lives.

In addition to the launch of this campaign, Warner Bros. will host a special event called “Invitation from Hogwarts” commemorating the 25th anniversary of the film Harry Potter and the Sorcerer’s Stone. This exclusive program, running from March 18 to September 6, 2026, will take visitors back to where the adventure began, featuring unique interactive experiences that are only available at the studio. From revisiting key scenes like the Sorting Hat ceremony to enjoying exciting new areas and themed food, the event will deliver unforgettable moments for both long-time fans and newcomers alike.

As the studio enters its third year of operation, it continues to be celebrated as the second studio tour worldwide, placing it right after the renowned Warner Bros. Studio Tour London. So far, it has garnered an impressive 4.7 rating on the Google Review platform, signifying that visitors have found their experiences exceed expectations and deliver that magical touch they seek. The studio is distinguished in Japan for offering an exclusive encounter with the filmmaking