#Japan #Tokyo #SpaceOne #Fukushima #Matsuzakaya

Celebrate the Deliciousness of Fukushima at the Fukushima Fair

From October 9 to 14, Matsuzakaya Ueno Store will host the 'Fukushima Fair,' showcasing the exceptional quality and flavor of Fukushima's local products. Organized by Space One, a company based in Koriyama, Fukushima, this event aims to share the delights of the prefecture's culinary offerings with consumers. Here, attendees can explore a range of seasonal delicacies, including fresh seafood, meats, rice, and local produce. Notably, the fair will emphasize the safety and high quality of Fukushima’s products, which have gained recognition and support from a growing audience.

Event Details

Location: Matsuzakaya Ueno Store, B1 Level, Hoppe Town
Dates and Hours: October 9 (Thursday) to October 14 (Tuesday), 10:00 AM to 8:00 PM

Featured Products

Throughout the fair's duration, attendees can purchase various local products and present their receipts at a designated counter to receive exciting gifts. A total of 900 lucky attendees will be able to exchange their purchase receipts for an 'Autumn Mini Fuku Present.'

The fair marks the fifth installment of this delightful initiative, which began in 2021. The warm messages of support from customers, such as 'We support Fukushima' and 'Keep going!', continue to resonate deeply, fostering a sense of community and resilience.

Taste and Experience Unique Flavors

One of the highlights of this fair will be the opportunity to sample Fukushima's original brand rice, 'Fuku, Warai.' This new rice variety is known for its distinct grain texture, fragrant aroma upon cooking, and delightful sweetness that unfolds upon tasting. Even when cooled, it maintains a chewy texture, making it perfect for bento boxes or onigiri. Visitors are encouraged to join in on the rice tasting to experience the exquisite flavors firsthand.

In addition to rice, the fair will feature the popular local dish known as 'Sanma no Popo-yaki,' a specialty from Iwaki. This grilled pacific saury dish has received rave reviews, with consumers praising its simplicity and delicious taste. Many return to buy it again, as it’s easy to prepare, kid-friendly, and freezeable—making it a convenient yet traditional fare.

Tasting Events

Dates for Tasting Events: October 11 (Saturday) to October 13 (Monday, public holiday), 10:00 AM to 6:00 PM
Location: Matsuzakaya Ueno Store, B1 Level, Hoppe Town
Participants will also be able to enjoy samples from local fisheries and the grocery section.

Special Gifts for Participants

To celebrate the occasion, those purchasing featured products during the campaign period will receive presents from the 'Discover Fukushima' official character 'Mekke-chan.' The first 150 attendees each day who present the store flyer will receive exclusive merchandise.

Gift Exchange Operation Hours: October 9 (Thursday) to October 14 (Tuesday), 10:00 AM to 8:00 PM
Location: Special counter in front of the elevator on B1 Level.

About 'Discover Fukushima'

The 'Discover Fukushima' initiative aims to combat the negative perceptions surrounding products from Fukushima, informing consumers about the quality and appeal of these items. This effort, backed by the Tokyo Electric Power Group, continues to foster positive awareness of the prefecture’s agricultural and culinary offerings.

About Space One

Headquarters: 1-17-3 Kakuike, Koriyama, Fukushima
Tokyo Office: 5F, 1-20-1 Ueno, Taito-ku, Tokyo
Representative: CEO Yasuhiro Kobayashi
Established: August 8, 1996
Website: spacexone.com

If you're in the Tokyo area, don't miss the chance to immerse yourself in the rich flavors of Fukushima. Join us at the Fukushima Fair for a unique culinary experience that supports local farmers and producers while indulging in the delicacies of the region!