#Japan #Tokyo #FamilyMart #Convenience Wear #Hiroshi Ochiai

New Fall/Winter Collection from FamilyMart's Convenience Wear

Starting August 29, 2025, FamilyMart will gradually release its newest items for the Autumn/Winter season across approximately 16,300 stores nationwide. The Convenience Wear line, designed in collaboration with fashion designer Hiroshi Ochiai, aims to deliver high-quality materials, craftsmanship, and stylish designs.

The latest collection features new, seasonal colors for the popular socks, surpassing 28 million pairs sold in total. These include line socks and short socks adorned in autumn hues such as Bordeaux and Cerulean Blue. Additionally, the highly praised sweatshirts will return, maintaining their comfortable silhouette ideal for transitioning from autumn’s mild weather to the colder winter. These versatile pieces are perfect for standalone wear in fall or layered in winter outfits.

Designer Comments

Designer Hiroshi Ochiai has expressed excitement over the upcoming seasonal offerings. Each season is themed around capturing the essence of the four seasons in the designs. The new autumn socks will certainly enhance the customers' fall lifestyle, and he hopes everyone enjoys the returning sweatshirt series.

Product Details

Here is a look at the latest offerings:

Line Socks

• - Price: 390 JPY (Including tax 429 JPY)
• - Release Date: Starting August 29, 2025
• - Region Available: Nationwide
• - Description: Unisex line socks featuring thicker pile knitting for better comfort. These include anti-bacterial and deodorizing processing to keep them fresh.
• - Colors: White, Black (2025 Autumn colors)
• - Sizes: 22-25cm, 25-28cm

Short Socks

• - Price: 390 JPY (Including tax 429 JPY)
• - Release Date: Starting August 29, 2025
• - Region Available: Nationwide
• - Description: Durable short socks reinforced at the toe and heel, making them long-lasting. They also feature anti-bacterial and deodorizing properties.
• - Colors: Bordeaux, Cerulean Blue
• - Sizes: 22-25cm, 25-28cm

Sweatshirts

• - Price: 2,719 JPY (Including tax 2,990 JPY)
• - Release Date: Starting September 12, 2025
• - Region Available: Nationwide
• - Description: Made with heavy-weight USA cotton for a soft touch, these sweatshirts can be worn solo as a fashion statement. Specially sewn to prevent vertical stretching during laundry.
• - Colors: Black, Gray Mix
• - Sizes: M, L

Sweat Hoodies

• - Price: 3,628 JPY (Including tax 3,990 JPY)
• - Release Date: Starting September 12, 2025
• - Region Available: Nationwide
• - Description: Similar to the sweatshirts but with a hoodie. The design incorporates FamilyMart colors as an accent to the drawstrings.
• - Color: Black
• - Sizes: M, L

Sweat Pants

• - Price: 2,719 JPY (Including tax 2,990 JPY)
• - Release Date: Starting September 12, 2025
• - Region Available: Nationwide
• - Description: Made from the same quality heavy-weight USA cotton, these pants are designed for comfort with the added touch of FamilyMart colors at the waist.
• - Colors: Black, Gray Mix
• - Sizes: M, L

Please note that item availability may vary by store.

About Hiroshi Ochiai

Hiroshi Ochiai was born in Tokyo in 1977 and graduated from Bunka Fashion College. He launched his brand “FACETASM” in 2007. Hiroshi received the Newcomer Award at the Mainichi Fashion Awards in 2013 and the Grand Prize in 2016. He has contributed to fashion shows at events like the Rio Olympics and continues to collaborate with global brands such as NIKE, Coca-Cola, and LEVI'S.

FamilyMart aims to build a community connection with its customers under the motto: “With you, at the convenience store, FamilyMart,” setting out to become an essential space that supports local communities.