Kao's Hair Care Brand THE ANSWER Partners with 10 Salons in Tokyo for Unique Collaboration

THE ANSWER's Innovative Collaboration with Top Tokyo Salons

Kao Corporation's acclaimed hair care brand, THE ANSWER, is executing an exciting collaboration with ten prestigious salons in Tokyo from October 20 to November 19, 2023. This initiative aims to enhance customer awareness and interest in their award-winning products, which include their popular shampoo and conditioner.

Since its debut in the fall of 2024, THE ANSWER has quickly gained popularity, selling over 2.3 million units, showcasing its significant impact in the hair care market. The richness of the shampoo's texture, compared to that of a serum, and the innovative application method known as “塗り洗い” (nuri arai - applying while washing) have contributed to its rave reviews, including numerous accolades from media award panels for the best beauty products of 2024 and 2025.

Purpose of Collaboration

Hair salons provide personalized care for individuals unsure about their unique hair needs. Recognizing this, THE ANSWER has partnered with these ten salons to introduce its products, creating a space where clients can learn more about suitable hair care solutions tailored to their specific concerns. This collaborative effort aims to increase brand visibility and engagement among customers who may be struggling with their hair care choices.

Details of the Collaboration

During the one-month collaboration, clients visiting the participating salons will have the opportunity to experience treatments featuring THE ANSWER’s shampoo, conditioner, and the newest addition, a nourishing hair milk. This initiative is aimed at providing hands-on experience with the product line while also allowing customers to sample these items. However, note that product samples will be available in limited quantities and will conclude once they run out.

List of Participating Salons

1. aell by double
5-4-1, 2F, Nishi Ikebukuro, Toshima, Tokyo
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2. Un amiomotesando
5-6-13, Jinguumae, Shibuya, Tokyo, Weiss Omotesando 1F
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3. grico
6-14-12, Jinguumae, Shibuya, Tokyo, Mode S 2.3F
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4. GO TODAY SHAiRE SALON Ginza Cras
6-13-9, Ginza, Chuo, Tokyo, GIRAC GINZA 6F
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5. SALOWIN Ebisu
1-13-3, Ebisu Minami, Shibuya, Tokyo, GOLD 4F
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6. SHEA Aoyama
3-8-7, Minami Aoyama, Minato, Tokyo, Creatur Minami Aoyama 2F
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7. STAR TOKYO Shibuya
1-29-1, Shoto, Shibuya, Tokyo, Shibuya Crossroad 7F
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8. MICO hair
3-31-2, Shinjuku, Shinjuku, Tokyo, Zen-Nichi 4B
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9. lulu.
3-9-12, Kita Aoyama, Minato, Tokyo, SAY-JUNE Building 1F
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10. LONESS Omotesando
3-15-6, Minami Aoyama, Minato, Tokyo, Ripple Square D2F
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Note: Please check each salon's individual website for hours and holiday schedules.

About THE ANSWER

Lamellar Shampoo

THE ANSWER's lamellar shampoo uses Kao’s unique Lamellar Platform Technology, allowing the infusion of care ingredients up to 12 times more effective compared to other products. This innovative product features a luxurious texture, turning washing into a protective ritual for hair health.

EX Hair Treatment Series

Tailored for various hair damage types, this series offers three treatments designed to combat different issues—Moisture for daily wear and tear, Gloss for heat damage from styling, and Repair for color-treated hair. Each aims to impart hydration, manageability, and shine.

Complete Lamellar Milk

With a rich blend containing 14 repair components at the highest concentration, this milk is designed to deepen moisture and shine, providing an elevated beauty experience.

You can discover further details on THE ANSWER through their official website and social media platforms, showcasing ongoing innovations and awards, including accolades from @cosme and various beauty magazines, solidifying their reputation as leaders in the hair care industry.