Discover the Rich Flavor of Furano Melon in New Dessert Product

Explore the New Local Fruit Fruiche Featuring Furano Melon

House Foods Corporation is set to launch a new addition to its beloved "Local Fruit Fruiche" series on January 12, 2026. This innovative dessert will showcase the luxurious sweetness of Furano melon, a well-regarded fruit from Hokkaido. What's more, a portion of the proceeds will go towards supporting the local farming community in Furano, making this indulgence not just delicious but also ethically responsible.

The Rich Taste of Furano Melon

The unique flavor profile of the Furano melon is renowned for its rich sweetness, reminiscent of honey, and aromatic qualities. The new Local Fruit Fruiche incorporates 3% puree from the Furano melon, brilliantly capturing its essence in dessert form. Early taste tests have received high praise from community leaders, including the mayor of Furano, underscoring the product's authenticity and flavor accuracy.

Support Local Farmers

In addition to savoring a delightful dessert, consumers will be directly contributing to the local economy. For every Local Fruit Fruiche sold, one Japanese yen will be donated to support the melon's cultivation efforts in the region. This endeavor aligns with House Foods' commitment to promoting local agricultural practices through the project.

Past Successes in Supporting Local Produce

The company has previously launched similar initiatives, such as offering a peach-flavored version featuring Fukushima's Akatsuki peaches and a Hiroshima lemon variant. These efforts saw donations made for local agricultural support, showing a strong commitment to regional fruits and the farmers who grow them.

Development of the New Flavor

The journey of creating the Local Fruit Fruiche featuring Furano melon stemmed from the overwhelming success of earlier flavors, prompting demand for new offerings. The positive feedback from customers has been a driving force in expanding the series, now celebrated for producing the best-tasting desserts, giving shoppers not only a sweet treat but also a story behind their purchase.

During the development phase, the team even visited the Furano melon farms to experience the fruit firsthand. Their goal was clear: to encapsulate the melon’s rich, sweet taste and delightful aroma in an easy-to-make dessert that appeals to all ages.

A 50-Year Legacy of Fruiche

As House Foods’ Fruiche brand approaches its 50th anniversary in 2026, it continues to innovate and adapt, consistent with evolving customer preferences. Since its inception in 1976, Fruiche has been a popular dessert choice for families, offering a hassle-free way to create delightful moments during shared meals.

Conclusion

This latest addition of the Local Fruit Fruiche series is not just about enjoying a delicious treat; it's also about connecting consumers with the origins of their food. As you indulge in the luscious Furano melon flavor, you’re supporting local agriculture and ensuring the continuation of delicious fruit production in Hokkaido. Don’t miss out on this blend of flavor and purpose. Mark your calendars for January 12, 2026 and experience the taste of kindness and quality with the Local Fruit Fruiche featuring Furano melon!