PIF Launches Expo 2030 Riyadh Company for Sustainable Development

PIF Launches Expo 2030 Riyadh Company: Transforming Sustainability



On June 20, 2025, the Public Investment Fund (PIF) unveiled the Expo 2030 Riyadh Company (ERC), a fully owned subsidiary dedicated to the development and operation of the first Universal Exhibition in Saudi Arabia. With a focus on sustainability, this initiative is set to create a lasting legacy while significantly contributing to the national economy.

A Vision for the Future



The Expo 2030, covering an impressive area of 6 million square meters, is anticipated to attract over 40 million visitors from around the globe. This exhibition will be situated to the north of Riyadh, close to the upcoming King Salman International Airport, and will offer direct access to various cultural and commercial landmarks within the city. Such strategic positioning underscores Riyadh’s ambition to become a vital center for international business and tourism.

PIF aims for the Expo to invigorate the economy, projecting a staggering $64 billion boost to Saudi Arabia’s GDP, along with the creation of approximately 171,000 direct and indirect jobs throughout the construction and operational phases. Once fully operational, the Expo is expected to contribute an additional $5.6 billion annually to the economy.

Commitment to Sustainability



A key feature of the ERC's mandate is its dedication to sustainable tourism. After the Expo concludes on March 31, 2031, the ERC plans to transform the site into a multicultural village, featuring a vibrant marketplace for retail and dining, complemented by an international residential community offering world-class amenities. This development aims to set new standards in sustainable travel and living, aligning closely with the Saudi Vision 2030 goals of transforming the Saudi economy.

Saad Alkroud, head of PIF’s Local Real Estate Investment Division, further emphasized the project's alignment with PIF’s strategy to promote economic diversification and urban innovation, asserting that “ERC is positioned to leverage PIF’s diverse local and global ecosystem.” This collaborative effort will involve partnerships with both local and international entities to maximize the impact and success of the Expo.

As the first of its kind in the region, Expo 2030 Riyadh was awarded its hosting rights in November 2024 after decisively winning the bid in a first-round vote. This victory not only highlights Riyadh’s rapid transformation into a global urban center but also underscores its commitment to integrating sustainability within its development plans.

Opportunities for Global Participation



Countries participating in the Expo will have the opportunity to construct permanent pavilions, ensuring their legacy within the space and creating opportunities for long-term business growth and investment. The Expo’s themes will focus on global challenges such as climate change, urban growth, and sustainable development, fostering international cooperation and innovation.

The groundwork laid by ERC promises a new era of collaboration and growth within the region, paving the way for transformative projects that extend beyond the Expo. The anticipation surrounding this ambitious undertaking echoes the Kingdom's ongoing efforts to embrace sustainable practices while nurturing economic growth through tourism and cultural exchange.

In conclusion, the launch of the Expo 2030 Riyadh Company marks a significant milestone for Saudi Arabia. By investing in sustainable practices and infrastructure, PIF is positioning Riyadh to become a key player on the world stage, exemplifying how large-scale events can contribute to systemic change for future generations.

In an era where sustainability is paramount, the Expo 2030 Riyadh exemplifies a commitment to building a more resilient and diverse economy, proving that the Kingdom is more than prepared to meet the challenges of tomorrow.

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