#Minato #Nicosuma #Belong #Xiaomi Japan

Belong and Xiaomi Japan Team Up

In an exciting new partnership, Belong, a company under the Itochu Group that operates a smartphone trade-in service, has joined forces with Xiaomi Japan, one of the leading smartphone manufacturers globally. This collaboration aims to streamline the process of trading in smartphones, making it more accessible and secure for customers in Japan.

Overview of the Collaboration

Belong, headquartered in Minato Ward, Tokyo, is rapidly gaining traction with its service, Nicosuma, which focuses on the personal buying and selling of second-hand smartphones. The new trade-in program, Nicosuma Buyback for Xiaomi, will be featured prominently on Xiaomi's official online store, offering users a direct link to access Belong's services right from the Xiaomi platform.

Moreover, customers visiting Xiaomi's flagship stores will also have the opportunity to learn about this trade-in program, promoting ease of use in physical locations as well. This initiative not only aims to enhance the customer experience but also encourages the recycling of old devices, contributing positively to environmental sustainability.

To visit the new trade-in service page, check it out here.

Motivations Behind the Partnership

The smartphone market has seen a significant rise in prices due to advancements in technology. As a result, manufacturers are increasingly looking for effective trade-in strategies to stimulate the purchase of new devices. However, running a buyback program requires extensive investment in assessments, resale networks, and potentially acquiring the necessary licenses to operate.

Belong's expertise in the realm of trade-in services will be instrumental in overcoming these challenges. Working alongside Xiaomi, they aspire to enhance the convenience for customers, making it seamless to transition to new models while ensuring that used devices find new life.

About Nicosuma

Nicosuma is the brand under which Belong operates its second-hand smartphone sales and buyback service. With the motto, “More than new, it’s about who you are,” Nicosuma aims to assist customers in choosing smartphones that fit their lifestyles. The service redefines the image of second-hand devices by offering high-quality products alongside detailed condition reports for each device, ensuring customers make informed choices.

Nicosuma (Second-hand Smartphone Sales)

Visit Nicosuma to browse hand-picked, high-quality second-hand smartphones that meet strict inspection standards.

Nicosuma Buyback (Smartphone Trade-in)

Utilize the easy trade-in process at Nicosuma Buyback, with no registration necessary! The service features clear assessment criteria and thorough data erasure protocols, reassuring first-time users.

Additionally, users can access valuable information on smartphone purchases and sales through the Nicosuma Communications section found here.

Company Overview

Belong's mission is to deliver