#Poland #Kraków #Forrester Wave #Comarch #Loyalty Platforms

Comarch Achieves Strong Performer Recognition in Forrester Wave

Comarch, a prominent global player in IT solutions and services, has proudly announced its recognition as a Strong Performer in the latest Forrester Wave™: Loyalty Platforms report for Q4 2025. This evaluation serves as a critical resource for businesses looking to find the right partner in the realm of customer loyalty initiatives.

Distinctive Strategic Vision

The Forrester report categorizes Comarch as an ideal choice for enterprises with a global reach, particularly those operating across multiple brands and regions. It states that Comarch excels in providing industry-specific expertise within sectors such as airlines, fuel retail, and financial services.

A key distinction highlighted in the report is Comarch’s perspective on loyalty technology as pivotal for improving customer experiences and strengthening marketing technologies. The company is committed to a strategic roadmap emphasizing automation, artificial intelligence, and modular structures, ensuring that clients can tailor services to meet their specific needs.

Community and User Engagement Scores

In the evaluation, Comarch achieved a perfect score in the Community criterion. The report praises the company's active engagement initiatives, both through live events and a thriving online community where users can exchange knowledge and best practices. This engagement not only supports users but also creates a dynamic platform for interaction and growth.

Sami Nachawati, Consulting Director at Comarch, expressed pride in this recognition, stating, "Our placement in the Forrester Wave evaluation highlights our steadfast commitment to technical excellence and alignment with the evolving needs of global enterprises. Our focus on AI and offering a modular, highly configurable platform equips our clients with the agility necessary to enhance the customer experience significantly."

Access the Complete Forrester Report

For readers and businesses interested in a deeper understanding of the evaluation, the full Forrester Wave™: Loyalty Platforms Q4 2025 report is available for access here. This report is essential for those looking to navigate the landscape of loyalty technology effectively.

Forrester does not endorse any company, product, brand, or service included in its research publications, and users are encouraged to consider multiple factors when evaluating options.

Company Overview

Founded in 1993 in Kraków, Poland, Comarch stands tall as one of Europe’s leading IT companies. It has delivered innovative solutions to some of the world’s top brands across various sectors such as finance, retail, and telecommunications. Comarch has built a strong reputation, serving major players including Allianz, BP, Heineken, and Vodafone, across more than 100 countries.

The recognition from Forrester highlights the remarkable journey and progress Comarch has made in the domain of loyalty solutions, positioning itself as a critical partner for organizations seeking to enhance customer engagement and loyalty.

As the demand for innovative loyalty solutions grows, Comarch's strategic initiative to integrate advanced technologies positions it favorably in a highly competitive market. Organizations planning to implement or upgrade loyalty programs are encouraged to consider Comarch as a trusted partner for future endeavors.