Clayton® Unveils Modern TRU ORIGIN Homes to Meet Housing Demand

Clayton® Unveils TRU® ORIGIN Collection of Homes



In a significant move to address the ongoing national housing crisis, Clayton Home Building Group®, a prominent player in the single-family home market, has announced the launch of its new collection of manufactured homes: the TRU ORIGIN. This innovative line of homes is designed to provide modern aesthetics, quality craftsmanship, and affordability to homebuyers across the nation.

The TRU ORIGIN collection features homes that are creatively named after various tree species, symbolizing both strength and warmth. Each home is constructed with thoughtful design elements that enhance livability. Notable features include eight-foot sidewalls and flat ceilings that create a spacious feel, along with modern rolled-edge countertops, DuraCraft® Solutions hardwood cabinets, and upgraded window casings that elevate the overall appeal of the interiors.

Mike Duncan, the Vice President of Operations at Clayton, stated, "At Clayton, we continually challenge ourselves to drive change through innovation. The TRU ORIGIN collection allows us to honor TRU's purpose to offer modern, comfortable homes while streamlining our design and building processes for greater attainability." This statement underlines the company's commitment to improving the home-buying experience by ensuring that community needs are matched with practical solutions.

The TRU ORIGIN line represents a major shift toward more uniform construction specifications across all models produced at TRU home building facilities. This consistency enhances efficiency and quality, addressing the pressing need for affordable housing options in today's market. The streamlined approach not only reduces costs but also meets consumer expectations for quality and aesthetics.

With more than 800 retail partners nationwide, TRU ORIGIN homes will be readily accessible to potential buyers. This extensive distribution network aims to make the dream of homeownership a reality for many individuals and families who are navigating the complex housing landscape. As the demand for attainable housing surges, the TRU ORIGIN collection is poised to play a key role in providing solutions that are both stylish and economical.

Clayton has a storied history, having been founded in 1956, and has always been dedicated to the principle of opening doors to better living through homeownership. The company's portfolio covers a broad range of housing options, including modern manufactured homes, Tiny homes, CrossMod®, and modular housing. In 2024 alone, Clayton was responsible for constructing over 60,000 homes across the country, highlighting their significant contribution to the housing market.

The introduction of the TRU ORIGIN collection is not just about creating homes; it's about fostering a sustainable lifestyle through modern living spaces. As the need for quality homes continues to grow, Clayton aims to maintain its position as a leader by embracing innovation, quality, and a commitment to enhancing community living.

For those interested in finding out more about the TRU ORIGIN collection or exploring Clayton's wide array of housing options, further information can be accessed at their official website: claytonhomes.com.

As America grapples with housing affordability, the TRU ORIGIN collection stands as a beacon of hope, bridging the gap between desire and reality in homeownership. With its modern design and dedication to quality, it’s clear that Clayton is focused on meeting the needs of today while paving the way for a more attainable tomorrow.

Topics Consumer Products & Retail)

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