Seven-Eleven's New TV Commercial Series Wins Special Award for Consumer Engagement in 2025

Seven-Eleven's Innovative Approach Captures Hearts

In an exciting development for the retail landscape, Seven-Eleven Japan has been awarded the prestigious Special Award from the CM Research Institute for its remarkable new advertising series, titled "What's at Seven-Eleven?" This accolade recognizes the creativity and influential impact of the commercials, which began airing in September 2025.

A Unique Storyline

The series showcases the adventures of two aliens who unexpectedly blend into human society by taking up part-time jobs at a Seven-Eleven store. Through this relatable and charming narrative, the commercials dramatically illustrate the everyday experiences and products available at Seven-Eleven, creating an engaging and humorous atmosphere that resonates with viewers. The central theme revolves around the anticipation of discovering something new at Seven-Eleven, encapsulated in the tagline, "What might you find at Seven-Eleven?"

Star-Studded Cast

The commercials feature popular actors like Sakurai and Aiba, who play the roles of the aliens, showcasing their fresh and amusing reactions to Seven-Eleven's diverse range of products. Additionally, the presence of Amami as the store owner invites a warm and heartening dynamic between characters, enhancing the overall appeal of the series. This blend of comedy and authentic interactions emphasizes Seven-Eleven’s dedication to quality and customer satisfaction.

Key Factors for Recognition

The CM Research Institute highlighted several aspects that contributed to the series' widespread appeal. Among these was the notion that viewers were "drawn to the products," a commendation that points towards effective marketing strategy. Other praised elements included the engaging performances of the cast, clever advertising slogans, and the show's humor, along with its stunning visuals and compelling storyline. Such a diverse array of commendations points to the series’ success in captivating a broad audience and driving consumer interest.

Looking Ahead

As Seven-Eleven continues to navigate the dynamic world of retail, the company aims to enhance its consumer engagement through further expanding this TV commercial series. The commitment to creating a fun and exciting shopping experience remains at the forefront of Seven-Eleven's mission, promising ongoing engagement with customers through innovative and entertaining advertising strategies.

The series has produced several captivating commercials, with notable episodes including:

Conclusion

Seven-Eleven’s dedication to innovation and customer engagement is clearly demonstrated through this award-winning series. As they continue to capture consumer hearts and deliver quality products, it will be exciting to see what new adventures await both the aliens and customers at Seven-Eleven. The future seems bright not just for the brand but also for the consumers who enjoy its growing array of products and experiences.