#Japan #Tokyo #Beanstalk #Hakira #Bokujou no Asa

New Flavor Launch of Hakira

BeanStalk, a subsidiary of the Snow Brand Milk Products group, has announced the upcoming launch of two new flavors from its popular Hakira series, set to hit the shelves on October 1, 2026. These new products are a special collaboration with the Bokujou no Asa brand from Snow Brand Milk Corporation, and they bring exciting new flavors to the existing product line.

The new flavors are:

• - Hakira Bokujou no Asa Yogurt Flavor
• - Hakira Bokujou no Asa Strawberry Yogurt Flavor

To celebrate this launch, BeanStalk has organized a flavor prediction campaign on their official Instagram account (@beanstalk_official). The campaign saw remarkable engagement, with 915 participants submitting their guesses for the new flavor. The correct answer, which is the “Bokujou no Asa Yogurt Flavor,” was revealed on August 26 at 1 PM through their Instagram account. Notably, several participants accurately guessed the correct flavor, showcasing the brand’s ability to connect with its audience.

Campaign Participation Details

To participate in the flavor prediction campaign, followers of BeanStalk's official Instagram were invited to comment their predictions based on the promotional image featuring the silhouette of a cow, evoking thoughts of yogurt, milk, and sweetened condensed milk. The enthusiasm from the community highlighted a strong interest in this new product launch.

As a special reward, 100 individuals were randomly selected to receive both new flavors and exclusive Hakira merchandise. The announcement of winners will be communicated via product shipment, making it an exciting endeavor for participants.

The Hakira Series Overview

The Hakira series is a unique oral refreshment product that caters to consumers ranging from toddlers around 1.5 years old to adults. Featuring a sugar-free formula with components like Ovalgen DC and xylitol, Hakira has received favorable reviews as a delightful treat for both children and adults. It’s perfect as a post-brushing reward or a snack substitute, easily fitting into the daily routines of families. Since its launch in 2005, the brand has celebrated 21 successful years of making the lives of families a bit sweeter.

Product Specifications

• - New Products Released on October 1

- Content: 45g (60 pieces)
- Retail Price: 465 yen (excl. tax)

• - Trial Assortment of Three Flavors (Renewal products)

- Content: 13.5g (18 pieces)
- Retail Price: 315 yen (excl. tax)

About BeanStalk

BeanStalk operates under the guiding principle of supporting the health and vibrant lives of families, particularly mothers and their children. With over 70 years of experience in research and development, the company delivers high-quality products including infant formulas and functional foods. Their commitment to producing goods that support the well-being of families extends to adult dairy products and essential oral care products that prioritize quality of life.

For further information about their product lineup and company ethos, visit BeanStalk's official site.

Stay Connected

BeanStalk continues to update its fans with the latest product news through various platforms:

• - MameComi Members Club: Offers fun parenting support and expert advice for a beautiful life with babies. Join MameComi.
• - Official Instagram: Connect and share moments with BeanStalk while staying informed about campaigns and promotions. Follow Us on Instagram.

Both new flavors, Hakira Bokujou no Asa Yogurt and Hakira Bokujou no Asa Strawberry Yogurt, are developed under the permission of the Snow Brand Milk Corp, capturing the essence of the Bokujou no Asa brand while delivering delightful experiences to their customers.