#Japan #Sports Field #Niihama #Niihama Higashi High School #Niihama City

A Collaborative Initiative to Empower Students and the Community Through Sports

Introduction
In a groundbreaking move to enhance student performance and revive local communities through sports, Sports Field Inc. has signed a collaborative agreement with Niihama Higashi High School and Niihama City, aiming for collective growth. This partnership uniquely addresses the necessity for improved athletic training and career support in the eastern Ehime Prefecture.

Background and Objective
Niihama Higashi High School, the first public high school in Ehime to establish a "Health Sports Department," has recognized an increasing need for boosting student athletic skills and career development. Additionally, Niihama City is eager to stimulate local engagement and instill civic pride through sports. With these shared aspirations, this collaboration combines strengths from all parties involved, tackling challenges that cannot be solved individually. The core concept of this initiative is to utilize the power of sports to shape the futures of both students and the community.

Roles and Responsibilities
In the pursuit of common goals, each entity will contribute its unique strengths:

• - Niihama Higashi High School: Will provide venues for project activities and promote student participation.
• - Niihama City: Aims to engage local residents and businesses through public relations efforts, utility coordination of public facilities, and support.
• - Sports Field Inc.: Will oversee the entire project planning and management, providing expertise and content.

Three-Phase Implementation Plan
Leveraging specialized knowledge and network connections, the initiative strengthens both athletic skills and career education for students. Each of the three phases focuses on different aspects:

1. Foundation Building (Phase 1):
- Objective: Reduce economic burdens and foster a focused competitive environment.
- Actions: Collaborations with local businesses for support and provision of training gear and supplements.

2. Human Development (Phase 2):
- Objective: Cultivate not only competitive abilities but also basic professional skills.
- Actions: Special lectures featuring top athletes and utilization of self-analysis tools.

3. Community Creation (Phase 3):
- Objective: Create opportunities for students to give back to the community through sports.
- Actions: Organizing sports workshops for junior high and elementary school students, assisting local sporting events, and planning health promotion activities.

Expected Outcomes
This initiative is expected to enhance not only students' athletic proficiency but also their career perspectives and non-cognitive skills like initiative and teamwork. Furthermore, it aims to elevate the school's appeal, invigorate the local economy, and contribute to corporate social responsibility (CSR) and branding efforts of participating companies.

About Sports Field Inc.

• - Corporate Name: Sports Field Inc.
• - Stock Code: 7080 (TSE Growth)
• - Website: Sports Field Inc.
• - Location: 3-29 Ichigaya Honmura-cho, Shinjuku-ku, Tokyo, Japan, FORECAST Ichigaya 4F
• - Established: January 5, 2010
• - Representative: Katsushi Shinozaki

Contact Information

• - Public Relations: Hiroshi Oomae, Kameda, Nishiwaki
• - Tel: 03-5225-1481
• - Email: [email protected]

This initiative stands as a testament to the transformative power of collaboration in enhancing the lives of students while reinvigorating community spirit through the unifying force of sports.