Corporate Data Strategies
2026-06-22 07:17:45

Understanding the Economic Structure of Personal Data and Strategies for Corporate Data Management

is scheduled for July 31, 2026, and will be conducted by Naoshi Matsushita, the Deputy Director of the Electronic Information Utilization Research Department at the Japan Information Economy Society Promotion Association (JIPDEC). This event is organized by the New Society System Research Institute (SSK).

Details of the Seminar


The seminar focuses on the dual approach needed by corporations that wish to utilize personal data while simultaneously facing the challenges of protecting that data. Attendees will have the option to join the seminar either in person at the SSK seminar room located at 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo, or via a live Zoom webinar. An archive of the session will also be available for two weeks, allowing participants to view the content at their convenience.

Key Topics Covered


Naoshi Matsushita will address the complex issues surrounding personal data, outlining how companies can separate data utilization from protection rather than treating them as opposing concepts. Key points of discussion will include:

1. What is a Data Strategy?
- Exploring the direction data strategies should take considering the current social and economic landscapes.

2. The Economic Nature of Personal Data
- Identifying five unique characteristics and the mechanisms for collective value creation.

3. The Mechanisms of Data Concentration
- Discussing the size, scope, and network effects related to market failures.

4. Structural Reasons for Inadequate Inter-company Data Collaboration
- Examining institutional and technological barriers and the need for a shift in risk-based decision-making.

5. Why is Consent Not a Complete Indicator of Trust?
- Understanding user resistance and designing systems that utilize consent as a functional criterion for trust.

6. Mechanisms to Implement Trust
- Addressing the importance of security and traceability in establishing trustworthiness.

7. Balancing Protection and Growth
- A look at how defensive strategies can evolve into key reasons for selection by consumers.

8. How to Assess Your Company’s Data Strategy
- Tools for visualizing the weaknesses in your data strategy.

9. Q&A Session
- An opportunity for participants to engage with Matsushita and exchange business cards.

Contact Information


For those interested in attending or learning more, please reach out to:
  • - New Society System Research Institute
2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo
Email: [email protected]
Phone: 03-5532-8850
Fax: 03-5532-8851
More info: SSK Website

About the New Society System Research Institute (SSK)


Founded on December 6, 1996, SSK has organized approximately 500 corporate seminars annually for over 28 years. In a diversifying business environment, the institute aims to provide high-level management, marketing, and technology information to foster business opportunities. SSK offers various services, including seminar planning and administration, instructor dispatch, B2B advertising, contracted research, market report sales, and on-demand seminar access, all designed to support and expand client business success. SSK is committed to continuously delivering cutting-edge information, serving as a strategic partner to its clients.


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Topics Consumer Technology)

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