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Motto® Expands Leadership Team with Grant Oorloff

Motto®, a prominent branding agency known for its innovative approaches in the tech sector, has recently announced the appointment of Grant Oorloff as Director of Client Partnerships. This strategic hiring comes at a pivotal time as Motto® aims to enhance its global outreach and brand innovation capabilities.

A Leader in Branding

Grant Oorloff is no stranger to the branding landscape, bringing a wealth of experience from his previous role as Global Business Lead at R/GA, where he spearheaded brand campaigns for industry giants such as PlayStation. His impressive resume includes work with notable companies like Samsung, YouTube, Nike, Shopify, and EA Sports. This diverse experience equips him with the foresight needed to tackle complex branding challenges and drive effective strategies.

Driving Global Growth

With Oorloff joining the leadership team, Motto® is well-positioned to refine its mission of driving brand innovation across multiple markets. His expertise spans EMEA, APAC, and the U.S., rendering him an invaluable asset in expanding Motto's global footprint. Under Oorloff's direction, the agency seeks to not only enhance partnerships with high-growth companies but also to sharpen their market positions and explode opportunities for increased brand value.

A Vision for Branding

“It is crucial for modern businesses to evolve and adapt to stay competitive. At Motto®, we emphasize the need for strategic decisions backed by a clear big idea,” states Ashleigh Hansberger, Co-founder and COO. Hansberger believes that effective branding transcends mere visuals; it embodies a company's purpose and personality, creating a lasting impact.

This philosophy is echoed by Sunny Bonnell, Co-founder and CEO, who highlights Oorloff's energetic approach to fostering strategic growth as a key reason for his recruitment. "Grant's unique skills and insights will greatly contribute to our ongoing efforts to innovate and lead in brand strategy."

A Unique Perspective

Grant Oorloff himself recognizes the evolving landscape of branding. He noted, “Today’s leaders face tremendous pressure to stand out in a saturated market. Motto® has consistently demonstrated its ability to develop bold, forward-thinking brand strategies and experiences that enable companies to rise above the competition. I am excited to be joining a team that values branding as a core driver of innovation."

About Motto®

Founded as a strategic branding agency, Motto® has partnered with numerous innovative tech companies to craft future-ready brands. They employ their proprietary methodology, Ideas Worth Rallying Around®, which integrates company vision, culture, and branding to drive meaningful results. Among their notable clients are Google, Andela, Impel.ai, and Klaviyo.

Their commitment to excellence and innovation has established Motto® as a trusted partner for organizations seeking transformative brand strategies. As they embark on this next chapter with Oorloff on board, the future looks bright for Motto®.

For more information about Motto® and their services, visit wearemotto.com