#Japan #Tokyo #Infolens #Burasugari #Megakyurun

Infolens Unveils Original Brands: 'Burasugari' and 'Megakyurun'

In a significant move in the entertainment merchandise sector, Infolens Inc. has announced the launch of its very first original brands, 'Burasugari' and 'Megakyurun', set to debut on May 15, 2025. The company, renowned for its in-depth understanding of the market and expertise in licensing, is venturing into original character content that resonates with different emotional themes.

Introduction of New Series

The new lines, 'Burasugari' and 'Megakyurun', encapsulate the emotional experiences of nostalgia and excitement. These original characters aim to connect with consumers on a deeper level, reflecting the development of Infolens' character design and production capabilities.

'Burasugari' Series

The 'Burasugari' series artistically combines the notion of 'hanging' and a sense of dependence. This unique concept translates into characters that display an air of melancholy while affectionately clinging to their treasured items. According to the creator, Ayako Tejima, “Incorporating the theme of hanging evokes a bittersweet feeling of longing and reliance. Our aim is to become a source of comfort for those who engage with our characters.”

'Megakyurun' Series

On the other hand, 'Megakyurun' revolves around characters with charmingly exaggerated eyes, which symbolize moments of discovery and joy. Shota Matsuyama, the creator, shares his inspiration, stating, “I have a deep fondness for the sparkly eyes that light up at the moment of finding something special. This series encapsulates that playful excitement, making our characters irresistible and engaging.”

Product Availability Information

Pre-orders for 'Burasugari' and 'Megakyurun' will open on May 15, 2025, through Infolens' official online store and select retailers. Continuing to develop, the brand plans to collaborate with various popular franchises in the future.

Collaboration with Popular Franchises

In a forward-thinking approach, Infolens will coincide the launch of its original brands with collaborative products from three well-loved franchises: Apex Legends™, The Amazing Digital Circus, and Poppy Playtime. These products are also set to be available for pre-order on the same day. The collaborations aim to enhance the appeal of the new brands and provide fans with cherished memorabilia from their favorite franchises.

Upcoming Collaborations

• - The Amazing Digital Circus: Featuring exciting new products.
• - Apex Legends™: Launching new merchandise that aligns with the gaming experience.
• - Poppy Playtime: Bringing engaging new items from this popular horror-themed franchise.

About Infolens Inc.

Infolens Inc. operates as a legitimate retailer of officially licensed merchandise, curating products from globally recognized popular franchises. Established in October 2018, the company markets approximately 500 different products, including imported and self-manufactured items through wholesale distribution to major retailers and its e-commerce platforms.

Company Profile

• - Name: Infolens Inc.
• - CEO: Hiroshi Yasukawa
• - Headquarters: 1-12-11 Minato, Chuo-ku, Tokyo
• - Established: October 2018
• - Business: Import and wholesale manufacturing of entertainment-related products
• - Website: infolens.com

As Infolens embarks on this exciting journey of creativity and collaboration, the anticipation is palpable. For fans of both original content and popular franchises, the releases of 'Burasugari' and 'Megakyurun' promise to deliver joy, nostalgia, and engagement like never before.