#Japan #Tokyo #Kobeya #Scone #Fan Project

Join the Scone Flavor Election with Kobeya!

In an exciting move, Kobeya, a venerable bakery established in 1918, is inviting fans to partake in their first-ever interactive project called the "Scone New Flavor Election." Running from August 21, 2026, to September 3, 2026, this initiative aims to redefine the bakery's commitment to innovation and community engagement under its new branding statement "Be Playful."

The primary objective of this campaign is to gather ideas from fans regarding flavors and ingredients they want to see in new scone varieties. Participants can submit their suggestions through comments on an official Instagram post. Whether it's a savory combination like "Cheese and Bacon Savory Scone" or a sweet twist with "Matcha and Red Bean Scone," all ideas are welcome. The Kobeya development team will carefully shortlist these submissions for prototyping.

Participants stand a chance to win exclusive Kobeya merchandise and a set of popular items from their online store, with five lucky winners chosen through a random draw. This unique approach not only highlights customer preferences but also encourages culinary creativity and collaboration.

Campaign Overview

• - Submission Period: August 21 - September 3, 2026
• - How to Participate:

1. Follow Kobeya's official Instagram (@kobeya_since1918)
2. Comment on the designated post with your desired scone flavor or ingredient.

• - Prizes: Five participants will win an exclusive Kobeya original novelty item along with a popular set from their online store!

Explore the campaign here: Kobeya Instagram

The Spirit of Playfulness

The Scone New Flavor Election embodies Kobeya's new brand quality, focusing on customer involvement in product development. Famous for their classic "Cranberry Scone" and various seasonal flavors, Kobeya has demonstrated a commitment to quality and community interaction throughout its history. With this project, the bakery aims to create an unprecedented level of enjoyment in food experiences, inviting fans to share their culinary dreams.

Important Dates

• - Idea Submission: August 21 - September 3, 2026
• - Final Voting: Late October via Instagram Stories
• - Final Decision on Product Ideas: End of October
• - New Flavor Launch: January 2027

The newly developed flavors will be introduced to the market, complete with in-store displays and announcements via social media.

Grand Reopening at the Flagship Store

Alongside the election, Kobeya's flagship store, Kobeya Kitchen at Atre Ebisu, has recently undergone renovations to align with its rebranding efforts, officially reopening on August 20, 2026. Located in Shibuya, Tokyo, this store is a testament to Kobeya's dedication to quality and innovation, open daily from 8 AM to 9 PM, providing customers with a delightful bakery experience.

Company Overview

Kobeya, a comprehensive bakery manufacturer founded in 1918, has a rich history of representing Japan in international baking competitions, including the prestigious Coupe du Monde de la Boulangerie held in Paris biennially. The company not only operates its own restaurants and kitchens but also specializes in frozen dough production and e-commerce.

• - Name: Kobeya Co., Ltd.
• - Established: 1918
• - CEO: Shin Kiriyama
• - Location: 1-2-2 Shin-Senri Nishi-Machi, Toyonaka, Osaka 560-0083, Japan
• - Website: Kobeya
• - Business Activities: Manufacturing and selling bread, pastries, frozen dough, and deli foods, including planning and operating various types of directly managed restaurants.