Base Food, a company focused on developing and selling complete nutrition staple foods, has recently announced a supplier contract with the Tokyo Great Bears, a professional volleyball team in the SV League. This partnership falls under their "BASE UP SPORTS PROJECT," aimed at supporting health and improving sports performance through proper nutrition.
Introduction to BASE UP SPORTS PROJECT
The initiative promotes a healthy lifestyle by integrating complete nutritional foods, such as those offered by Base Food, into sports, music, and cultural activities. The mission is to help individuals thrive and contribute to a vibrant community, intertwining sports with nutritional education. By joining forces with the Tokyo Great Bears, Base Food will offer nutritional support through its product line, intending to enhance the diet of athletes and team members.
Tokyo Great Bears Overview
Founded in June 2022 by Nature Lab, the Tokyo Great Bears emerged from the transfer of the FC Tokyo volleyball team. Inspired by the constellation Ursa Major, the team's name reflects their aim to unite players and supporters alike, connecting people and communities through volleyball.
Visit their website for more details:
Tokyo Great Bears.
BASE UP PROJECT Overview
The BASE UP PROJECT is designed to support diverse talents in sports, art, and culture by fostering nutrition and health. With a motto of sharing smiles and promoting sustainable practices, this project encourages individuals engaged in various disciplines to elevate their nutrition intake. Participants are aimed to experience the benefits of smart food in their daily routines for enhanced performance.
BASE UP SPORTS PROJECT Goals
The BASE UP SPORTS PROJECT emphasizes regular consumption of "BASE FOOD," a complete nutrition product. This initiative intends to bolster athletes' health and sports performance through a range of activities and programs that offer educational resources about nutrition and wellness. This includes support for both professional and amateur sports organizations aiming to improve athletes' dietary habits.
Becoming a Supplier for BASE UP SPORTS
Base Food is currently seeking applications from sports teams and organizations, both professional and amateur, for participation in the "BASE UP SPORTS SUPPLIER CONTRACT PROGRAM". This program includes providing nutritional products to support athletes’ performance and health goals. The supplier contract offers long-term support, while the supplier program allows active individuals to experience complete nutrition products through sampling and short-term experiences.
For more information on how to apply, visit their official note:
BASE UP Sports Application.
Notable Participants in BASE UP Sports Supplier Program
The BASE UP SPORTS PROGRAM currently includes an impressive lineup of athletes and teams across various sports, enhancing the nutritional knowledge and support they receive. Some of the participants include:
- - Soccer: Yuuki Otsu (former Jubilo Iwata)
- - Basketball: Naoki Uto (Toyama Glycee)
- - Volleyball: Tokyo Great Bears
- - Rugby: Shunta Nakamura (Yokohama Canon Eagles)
These partnerships signify a commitment to promoting not only athletic prowess but also overall health through complete nutrition.
What is BASE FOOD?
BASE FOOD represents a revolutionary approach to staple foods, ensuring balanced nutrition can be easily integrated into daily life. Each meal from BASE FOOD provides one-third of the daily nutritional requirements using natural ingredients, such as whole grains and legumes. Since its inception in February 2017, the product line has expanded significantly, achieving sales exceeding 200 million units by June 2024. The company aims to offer a convenient, delicious, and health-oriented staple for everyone.
About Base Food Company
Founded in April 2016, Base Food operates under the mission of innovating staple foods to make health a norm. As pioneers in complete nutrition in Japan, they focus on making healthy eating enjoyable for everyone. Their headquarters is located in Meguro, Tokyo, and they continue to push their vision of a healthier society through thoughtful food solutions. For more details, visit:
Base Food.