#Japan #Tokyo #BAKE INC. #Sarutahiko Coffee #Coffee Pairing

Embracing Autumn with Flavorful Coffee Pairings

In a delightful fusion of flavors, BAKE INC., a renowned sweets brand based in Tokyo, has partnered with Sarutahiko Coffee, a specialty coffee roaster, to unveil an innovative product line. Starting October 1, 2025, customers can enjoy the experience of a unique coffee pairing set designed specifically for the autumn reading season.

The Collaboration Inspiration

BAKE INC. has a long-standing commitment to enhancing the enjoyment of their sweets through thoughtful drink pairings. Recently, the company conducted a survey on its official social media, asking followers which beverages pair best with their confections. Remarkably, coffee claimed the top spot, leading BAKE INC. to team up with Sarutahiko Coffee—and thus, the idea of coffee and sweet treats came to life.

Sarutahiko Coffee is known for its rigorous sourcing method termed “Direct Trade,” wherein they establish direct relationships with coffee producers, ensuring exceptional quality. The collaboration resonates with their shared mission: to deliver happiness through quality coffee and sweet treats.

What’s Inside the Coffee Pairing Set?

The collaboration rollouts feature six beautifully curated sets that combine different BAKE INC. confections with handpicked coffee blends from Sarutahiko Coffee. The blends—spanning from medium roast to dark roast—have been carefully selected to complement flavors of popular products from BAKE INC., including the acclaimed butter sand cookies from PRESS BUTTER SAND and imaginative sweets from the fictional WHITEY CONFECTIONERY.

Set Highlights:

1. PRESS BUTTER SAND Pairing Set
- Contents: 5 butter sand cookies paired with Sarutahiko Coffee's “Decaf” drip bags.
- Taste Profile: A rich blending of deep coffee notes with creamy butter caramel flavors, providing a unique textural experience with the crispy cookies.
- Price: 2,046 yen (tax included)

2. Uji Matcha Butter Sand Pairing Set
- Contents: 5 Uji matcha butter sand cookies paired with Sarutahiko Coffee's “Decaf”.
- Taste Profile: A mutual enhancement of coffee's nutty undertones and the refreshing bitterness of matcha.
- Price: 2,208 yen (tax included)

3. Chocolate Butter Sand Pairing Set
- Contents: 5 chocolate butter sand cookies paired with Sarutahiko Coffee's “Sarutahiko Classic”.
- Taste Profile: This pairing presents an indulgent experience, reminiscent of a café mocha.
- Price: 2,127 yen (tax included)

4. Shiroishi Confectionery Cookie Can Set
- Contents: 1 cookie can with six assorted cookies paired with “Sarutahiko Classic”.
- Taste Profile: The harmonious relationship between various cookie flavors and the bold coffee.
- Price: 3,923 yen (tax included)

5. Nuts Confection Pairing Set
- Contents: 4 Florentines paired with “The Floral” coffee.
- Taste Profile: An elegant mix of nutty crunch and the floral aroma of coffee.
- Price: 2,127 yen (tax included)

6. Tokyo Senbei Pairing Set
- Contents: 12 assorted senbei paired with “The Coffee Bag”.
- Taste Profile: A unique combination of sweet-salty rice crackers and light coffee.
- Price: 3,747 yen (tax included)

Where to Buy

Customers can purchase these coffee pairing sets directly on the official BAKE online shop starting October 1 until the end of the month, or until supplies last.

Explore the coffee pairing sets here!

About the Brands

Sarutahiko Coffee

Sarutahiko Coffee is a specialty coffee shop that operates with a commitment to quality and direct relationships with coffee farmers, providing consumers with a profound coffee experience in every cup. The brand’s philosophy aligns perfectly with BAKE INC.'s mission of spreading happiness through delightful treats.

BAKE INC.

Founded in 2013, BAKE INC. is dedicated to manufacturing premium confections and operates several brands including PRESS BUTTER SAND and others. They are relentless in their pursuit of excellence, aiming to offer the best pairing experience for coffee and sweets.

Stay updated and discover happiness through delightful coffee experiences this autumn!