#Japan #Tokyo #beauty care #Lip Essence #migmou

Welcome to migmou, the Innovative Skincare Brand

In the ever-evolving world of beauty and skincare, a new name has emerged: migmou. Set to launch its premier products on February 2, 2026, this exciting brand is inspired by advanced beauty dermatology, focusing on enhancing the natural beauty of lips. Developed by Intercosme Co., Ltd., based in Tokyo's Taito Ward, migmou aims to meet the growing demand for multifunctional lip care products that combine efficacy with a touch of glamour.

What is migmou?

The name migmou combines the French words “mignon,” meaning adorable or delicate, and “mou,” signifying softness. This reflects the brand’s commitment to celebrating feminine beauty and encouraging women to feel cute, beautiful, and radiant while having fun with makeup. Additionally, in Korean, the term “minyo” translates to “beauty,” further emphasizing the brand’s mission to empower women to embrace their charm through carefully crafted cosmetics.

Background and Development

The lip care market has seen continuous growth, transitioning from basic moisturizing products to highly functional treatments inspired by medical aesthetics. With the rising awareness of procedures like hyaluronic acid injections and lip fillers, consumers are now increasingly seeking products that enhance lip volume and reduce vertical lines.

migmou responds to this trend by focusing on high-quality ingredients that cater to both enthusiasts of skincare and those looking for everyday lip maintenance. The brand emphasizes the significance of lip makeup, recognizing it as a key aspect of a polished look. The initial offerings, the Melty Lip Essence and the Glow Lip Essence Plumper, are designed to provide a plush, trendy aesthetic while nourishing the lips.

Product Highlights

1. Melty Lip Essence 01 Clear

• - Description: An ultra-hydrating multi-use lip essence that melts upon application.
• - Key Ingredients: Contains allantoin, glycyrrhizin, and centella asiatica extract, all known for their moisturizing properties.
• - Usage: Perfect for those concerned about dryness and chapped lips.
• - Capacity: 8g
• - Price: 990 yen (tax included: 1,089 yen)

2. Glow Lip Essence Plumper 02 Sheer Pink

• - Description: A tinted formula that adds a subtle pink hue while providing volume.
• - Key Ingredients: Formulated with plumping and cooling agents for fuller, more vibrant lips.
• - Usage: Ideal for anyone seeking enhanced fullness and color.
• - Capacity: 8g
• - Price: 1,190 yen (tax included: 1,309 yen)

Both of these products feature innovative delivering mechanisms that ensure long-lasting hydration without drying out the lips. The unique formulas include 90% moisture-rich oils, effectively combatting dryness and chapping. Furthermore, they are formulated free from talc, synthetic fragrances, animal-derived ingredients, alcohol, and petroleum-based surfactants, making them gentle on the lips.

How to Use

These products can act as a base for lipsticks to enhance their shine and color payoff or be applied alone for a natural, glossy finish.

Availability

migmou products will first be available at select stores such as HANDS starting February 2, 2026, followed by nationwide release through various channels like drugstores and online retailers from February 20, 2026.

Official Website & Social Media:
To learn more about migmou and stay updated on the latest releases, visit the official website at migmou.com or follow them on Instagram @migmou_official.

Company Overview

Intercosme Co., Ltd.
Address: 2-29-8 Taito, Taito Ward, Tokyo

As we embrace the new era of lip care with migmou, it is time to celebrate radiant, beautiful lips that speak volumes.