Flying Fish Invites Fans to a Spooky Experience at Dracula's Castle this Halloween

Experience the Ultimate Halloween Party at Dracula's Castle

This Halloween is set to be a memorable one as Flying Fish dares fans to join them for a unique experience at the legendary Bran Castle, famously known as Dracula's Castle. Their promotional campaign, titled "Do You Dare to Party at Dracula's Castle?" opens the door to participants winning a once-in-a-lifetime trip to Romania for an exclusive, invite-only Halloween bash that will unfold on November 7, headlined by international DJ talents.

A Spooky yet Fun Promotion

Flying Fish, a premium flavored beer brand renowned for its refreshing lemon blend, is expanding its horizons with this exciting promotion that captures the essence of Halloween. The campaign is aimed at celebrating Halloween in six different countries: South Africa, Brazil, Mexico, Belgium, Peru, and Canada. Despite the distinct ways in which Halloween is embraced across cultures, the allure of the spooky season resonates universally, making Dracula the perfect cultural ambassador for this event.

Dive Into the Legend

With the launch of this campaign, Flying Fish brings fans directly into the cinematic world of Dracula—a character who has fascinated audiences for generations. The climax of the promotion will be a transformation of Bran Castle into a festive space filled with elaborate storytelling, immersive entertainment, and surprises that promise to enthrall attendees. The night will feature electrifying performances from top DJs, including Sickick and Dubdogz, providing a prime opportunity for fans to revel in the Halloween spirit like never before.

Bruno Cosentino, President of Balanced Choices Beyond Co. at AB InBev, emphasized that while Halloween may not have traditionally been associated with beer consumption, it represents an ideal fit for Flying Fish. "Our brand is built around the unexpected," he stated, highlighting the need to introduce the fun of Halloween celebrations to new audiences, particularly young adults eager for unique experiences.

Marketing that Captures Imagination

The creative brain behind this promotion, collaborating with Wieden+Kennedy Mexico and U.K. agency We Are Collider, aims to infuse the campaign with creativity that will stir interest and evoke engagement across various platforms. Throughout September and October, the campaign will be brought to life with a series of marketing efforts, including digital advertising, social media interactions, and limited-edition merchandise that align with the Halloween theme.

Participants are encouraged to enter for a chance to win an all-inclusive trip to Romania, with entries remaining open until October 20, 2026. Four winners from each involved market will have the opportunity to attend the November 7 celebration, capturing a truly unique Halloween experience.

Captivating Global Culture

As stated by Jessica Apellaniz, Chief Creative Officer at Wieden+Kennedy Mexico, Dracula is a character that transcends cultural boundaries, making him an appropriate figure to center a Halloween campaign around. The collaboration with Flying Fish permitted them to reinvent the expectations of Halloween celebrations, moving from passive engagement to active participation.

The promotion captures the imagination and inclusivity of Halloween, inviting everyone to partake in an unforgettable night rich with entertainment and adventure. For more details and to get involved, enthusiasts can visit the official website at Flying Fish Beer.

Those eager to embrace the festivities and win an unforgettable experience must ensure they meet the legal drinking age of their respective countries while navigating the entry process; full terms and conditions apply.

About AB InBev

AB InBev, the parent company of Flying Fish, is a globally recognized leader in the beverage industry, trading publicly with a robust portfolio that includes several well-loved beer brands. Their commitment to innovation, responsible drinking, and creating enjoyable experiences for consumers is firmly rooted in their long-standing tradition of brewing excellence. With over 400 brands under their umbrella, AB InBev continues to lead the way in delivering delightful moments for every palate around the world.