Hajime Construction Launches Lifelong Support Site for Homeowners

Hajime Construction Co., Ltd., a core company of the Iida Group Holdings, is excited to announce the launch of its new lifecycle support website, "Preparing for Tomorrow's Home," scheduled to be unveiled on May 29, 2026. This initiative is designed to enhance the connection with existing customers while building trust and providing them with tailored support throughout their homeownership journey.

The website, accessible at lifecycle-media-hajime.jp, embodies the philosophy of lifecycle support by offering a variety of unique content focused on home maintenance techniques, owner interviews, and valuable insights. The aim is to keep homeowners informed and engaged, ensuring their experiences are enriched as they navigate through the various stages of home ownership.

Background of the Lifecycle Support Site

Hajime Construction has long been committed to delivering suitable housing options for those at transitional points in their lives. This encompasses a wide range of services, including home remodeling, to ensure that customers receive the most fitting solutions. However, a significant challenge has been the limited opportunities to communicate consistently with past clients. To remedy this, the company recognized the need for a dedicated online space to strengthen its relationship with homeowners and provide them with a deeper understanding of the many services available and the company's underlying commitment to their well-being.

As a result, the lifecycle support website was created with the primary focus of establishing enduring relationships with customers through the provision of helpful information that positively impacts their lives.

Three Key Features of the Lifecycle Support Site

1. The Shape of Lifecycle Support by Hajime Construction
The website details the company's philosophy of lifecycle support and the motivations behind its development. More than just providing homes, the content illustrates how Hajime Construction continuously accompanies its clients, delivering peace of mind and real value through various means. It elucidates the tangible benefits of this partnership, fostering a strong community connection.

2. Practical Living Columns from a Professional Perspective
Leveraging its expertise as a house manufacturer, Hajime provides easy-to-understand guidance on daily maintenance strategies, solutions for common home problems, and seasonal living tips. Visitors can expect regular updates with practical and timely information they can implement in their daily lives right away.

3. Genuine Living Insights from Homeowners
The site features articles based on surveys conducted with homeowners who have purchased from Hajime Construction. These firsthand accounts provide relatable narratives about life in their homes, offering inspiration and real-life suggestions for those looking to enhance their living spaces. This empathetic content serves as a source of encouragement for those considering their housing choices.

Commitment to Customer-Centric Communication

Moving forward, Hajime Construction remains dedicated to leveraging the experience and achievements garnered from its detached housing business. The goal is to simplify information dissemination so that potential homeowners can comfortably and confidently explore their homeownership options.

Company Overview

- Company Name: Hajime Construction Co., Ltd.
- CEO: Tadami Horiguchi
- Headquarters: 2-25-5, Minami-Ikebukuro, Toshima, Tokyo, 171-0022, Japan
- Established: February 13, 1967
- Capital: 3.29 billion yen
- Business Overview:

- Detached housing: Hajime Ready-Built Homes
- Condominiums: Hajime Apartments
- Custom homes: Hajime Custom Built
- Remodeling/Renovation: Hajime Renovation
- Asset Solutions: Investment Properties
- Leaseback Plus: Hajime Leaseback Plus

With the launch of this lifecycle support site, Hajime Construction seeks not only to maintain its prevalent market position but also to enhance its commitment to community and customer satisfaction in the years to come.