#Japan #JA Town #Hyogo #Fujiwara Norika #Awaji Onion

Explore the Taste of Awaji Island with Norika Fujiwara

In a delightful episode of her YouTube series "Norika and Yurudonbi", renowned Japanese actress Norika Fujiwara took viewers on an exciting adventure to Awaji Island in Hyogo prefecture, where she harvested and enjoyed the celebrated Awaji onion, famed for its remarkable tenderness and sweetness. The episode, streamed on June 8, features Fujiwara interacting with local producers and showcasing their favorite culinary methods for enjoying this extraordinary vegetable.

Awaji Island is nestled at the southern tip of Hyogo and is distinguished by its long, narrow shape. The island benefits from a mild climate throughout the year, coupled with ample sunlight, which creates ideal conditions for diverse agricultural practices. The Awaji onion, a product of this vibrant ecosystem, stands out for its deliciously soft texture and natural sweetness, making it a must-try for foodies and chefs alike.

Fujiwara's adventure on the island not only focuses on harvesting these onions but also includes a tasting segment where she indulges in dishes prepared with them. Viewers are given an insight into how the produce can be incorporated into various meals and the best pairings with traditional sake, allowing audiences to appreciate the full range of flavors the onion has to offer. Alongside delicious culinary highlights, the episode showcases the hard work and dedication of the local farmers, adding a personal touch that emphasizes the importance of sustainable farming and locally sourced ingredients.

The episode is part of a collaboration between Fujiwara's series and JA Town, a direct-to-consumer online store run by the Japan Agricultural Co-operation (JA Zen-Noh), which specializes in promoting the best agricultural products from various regions. In line with this partnership, JA Town encourages consumers to discover and purchase regional specialties, such as the iconic Awaji onion.

Upcoming Campaign:

To celebrate the airing of this episode, a special promotional campaign will run from June 8 to June 30. Customers who purchase select products during this period will be entered into a draw to win an exclusive signed sake masu (a traditional Japanese cup) by Norika Fujiwara herself, personalized with the winner's name. To enter, purchasers simply need to include the phrase "Norika to Yurudonbi" in the order comments.

For more information on the promotional items, viewers can visit JA Town's website and check out the exquisite offerings like the Awaji onion featured in the episode.

About the Series: "Norika and Yurudonbi"

This captivating series airs on the YouTube channel Yurufuwa Channel, where Fujiwara invites various guests to savor delectable Japanese foods and beverages available through JA Town. Episodes are released every Sunday at 6 PM, providing ongoing excitement for fans and food enthusiasts.

JA Town: An Online Marketplace for Fresh Local Produce

JA Town is an online marketplace run by JA Zen-Noh, facilitating direct sales from Japan's local agricultural cooperatives to consumers. The platform aims to enrich lives with the freshest seasonal produce and specialty products, promoting the theme of "Living Deliciously in Japan." The brand's mascot, "Jay-Ta," embodies the spirit of this initiative, making Japanese agriculture accessible to everyone.

For more updates on JA Town, visit their official account on X (formerly Twitter) for the latest news on seasonal produce and exciting campaigns.

Experience the charm of Awaji Islands with Fujiwara, where every dish tells a story of rich agricultural heritage and stunning flavors!