Market Veep Celebrates Women-Owned Business Certification for Leadership in B2B Marketing

Market Veep Earns Women-Owned Business Certification

Market Veep, an influential inbound marketing agency known for its excellence in B2B lead generation, has achieved a significant milestone by being officially certified as a Women-Owned Business Enterprise (WBENC) by the Center for Women Enterprise (CWE) Certification Committee. This honor not only recognizes the agency's leadership but also underscores the importance of women's representation in business.

A Moment of Pride

Founded by Jennelle McGrath, Market Veep is now certified as being at least 51% owned, operated, and controlled by a woman. McGrath expressed her pride in this certification, stating, "It’s deeply meaningful to receive this certification. As a woman who has built a business from the ground up in a traditionally male-dominated space, this recognition is personal. It’s about showing what's possible and continuing to create value for our team, our clients, and our community."

This certification is provided by the Center for Women Enterprise, a nonprofit organization dedicated to supporting women in business through education and resources. It partners with the Women's Business Enterprise National Council (WBENC) to officially certify women-owned businesses, promoting diversity and inclusion.

More than Just a Title

For McGrath and her team, this certification signifies a journey filled with challenges and achievements and illustrates their commitment to representation in leadership roles. Market Veep has become recognized for both its marketing prowess and its people-first values, creating a workplace that nurtures growth, collaboration, and respect among diverse perspectives.

The agency emphasizes a culture of empowerment, characterized by a commitment to flexible work arrangements and personal development. McGrath and her leadership team strive to foster a culture of trust and creativity where individuals are encouraged to bring their authentic selves to work, positively impacting the company’s success.

Commitment to Community

McGrath highlighted the broader implications of their achievement: "This certification is a reflection of the values we uphold and how we believe leadership should be inclusive. It's essential to recognize that diversity in leadership roles not only enriches the workplace environment but also contributes positively to the community and industry at large."

Market Veep has excelled as a full-service inbound marketing agency since its inception, consistently helping various types of B2B companies achieve their marketing and lead generation goals. The agency's accomplishments, including being a two-time INC. 5000 winner and a HubSpot-accredited diamond-certified partner, underscore its dedication to client success and innovation.

The Importance of Representation

As the leading organization focused on women entrepreneurs, the Center for Women Enterprise supports women in launching and growing their businesses. Since its establishment in 1995, it has provided critical resources, tools, and support, reinforcing the idea that empowering women not only benefits them but strengthens the overall market and economy.

Looking Ahead

Market Veep’s new status as a certified Women-Owned Business has the potential to open doors for further growth opportunities and partnerships that prioritize inclusivity and diversity. This certification is not merely a marker of success but a commitment to continue challenging the status quo in the marketing industry.

To learn more about Market Veep and how they can help your business flourish, visit Market Veep's website. Follow Jennelle McGrath on LinkedIn for insights on marketing strategies and leadership in the modern business landscape. Additionally, tune into their podcast, Finding Business Happy, for an engaging exploration of workplace culture and business success.

Market Veep stands as a testament to what can be achieved through determination, innovation, and a commitment to creating spaces where everyone can thrive. This achievement highlights the vital role of women in transforming the business landscape and illustrates the powerful impact that diverse leadership can have on industry standards and practices.