#Japan #Tokyo #FamilyMart #Afternoon Tea #Rooibos Tea

New Beverages from Afternoon Tea at FamilyMart

FamilyMart, a popular Japanese convenience store chain headquartered in Tokyo, is set to celebrate its 45th anniversary in September 2026. In line with its commitment to excellence and innovation, the company is rolling out new beverages in collaboration with the esteemed tea brand, Afternoon Tea. From May 12, 2026, customers can indulge in the newly launched "Brown Sugar Royal Milk Tea" priced at 178 yen (tax included: 192 yen). Following that, the "Peach Aroma Rooibos Tea" will be available from May 19, 2026, at a price of 110 yen (tax included: 118 yen). Both products will be sold nationwide across approximately 16,400 FamilyMart stores.

Breakthroughs in Beverage Offerings

The Afternoon Tea supervised beverage line has gained immense popularity since its inception in May 2021, achieving remarkable sales of over 400 million bottles. It is renowned for its authentic flavors and refreshing taste. This time marks the debut of bottled cans within the series, catering to an upscale tea experience.

Brown Sugar Royal Milk Tea

The Brown Sugar Royal Milk Tea seeks to redefine indulgence. This product uses 1.3 times more Assam tea leaves than the standard royal milk tea, creating a robust flavor profile with rich milkiness, natural sweetness, and a deep caramel-like essence from brown sugar. It promises a luxurious tea experience with every sip.

Peach Aroma Rooibos Tea

The Peach Aroma Rooibos Tea, a customer favorite based on surveys, is making a highly anticipated return. It delivers the bright and sweet fragrance of peach, balanced by the refreshing taste of rooibos. This non-caffeinated, sugar-free drink is perfect for relaxation and leisure times.

Product Details

• - Brown Sugar Royal Milk Tea

- Price: 178 yen (tax included: 192 yen)
- Release Date: May 12, 2026
- Description: Crafted with a higher amount of Assam tea leaves for an enriched flavor. It combines creamy milk and the delightful taste of brown sugar and black tea for a premium drinking experience.

• - Peach Aroma Rooibos Tea

- Price: 110 yen (tax included: 118 yen)
- Release Date: May 19, 2026
- Description: Enjoy the sweet, gentle fragrance of peach mingled with the crisp and refreshing flavor of rooibos tea. Packaged in eco-friendly 100% recycled bottles to prioritize sustainability.

Commitment to Quality and Sustainability

In a statement from an Afternoon Tea representative, it was emphasized that enjoying tea is a moment of luxury amidst the daily routine. The new beverages are designed to enhance this experience. Furthermore, FamilyMart is dedicated to connecting deeply with local communities by offering unique, quality items that cater to customers’ preferences, as encapsulated in their new slogan—"Your Number One Challenge".

As the company approaches its 45th anniversary, they are focused on ongoing innovations while remaining committed to environmental responsibility by utilizing recyclable materials in their packaging. They aim to foster deeper connections with customers and continue to be a beloved part of their lives.

For more information, you can visit the special 45th-anniversary website here.