Azienda Agricola San Valentino Introduces No-Sulfites Sangiovese Wine in the U.S.

San Valentino's Revolutionary Sangiovese FLOOWERS



Azienda Agricola San Valentino, a distinguished organic winery located on the picturesque Adriatic Coast of Emilia-Romagna, has broken new ground by introducing FLOOWERS, a unique Sangiovese Superiore that is the first of its kind in the U.S. wine market to be crafted without added sulfites. This innovative wine signifies both a commitment to sustainability and a desire to honor traditional viticulture.

Crafting a New Experience


Roberto Mascarin, the founder of San Valentino, articulated the winery's philosophy stating, "We wanted to challenge convention without losing touch with our roots." FLOOWERS not only stays true to their artisan ethos but also embraces modern techniques that bolster natural wine production. Made exclusively from organically grown Sangiovese grapes, FLOOWERS undergoes vinification in stainless steel tanks to maintain its purity and vibrancy.

In a groundbreaking move, the winery utilizes an all-natural extract called CHESTWINE®, which is derived from chestnut flowers (Castanea sativa) and replaces traditional chemical preservatives. This innovative extract has been developed by researchers at the Polytechnic Institute of Bragança in Portugal, providing protection against oxidation and bacterial threat while allowing the wine to retain its natural color and aromatic profile—characteristics often compromised by sulfur use.

A Bridge to Modern Wine Enthusiasts


Enrico Farello, the Italian Portfolio Director at Touton Selections Ltd., emphasizes the significance of this new product stating, “FLOOWERS represents access to something revolutionary yet authentic—a terroir-driven Italian wine made with cutting-edge natural technology.” In today's health-conscious climate, wines without added sulfites like FLOOWERS may serve as a bridge connecting scientific innovation with the artistry of winemaking, inviting wine lovers to explore and discover once again.

The name FLOOWERS itself encapsulates a rich meaning. It not only celebrates the organic nature and vitality of the flower but also reflects a profound connection between nature, love, and humanity. The logo features an intertwined double "o" symbolizing unity, while a blooming chestnut tree depicts the beauty of renewal and harmony, resonating perfectly with the ethos behind the winery.

A Sustainable Approach


The implementation of CHESTWINE® not only represents an innovative technique but also a model of circular economy. By turning an agricultural byproduct—chestnut flowers—into a protective wine extract, San Valentino minimizes waste while fortifying the wine’s natural defenses. Notably, wine treated with CHESTWINE® exhibits increased aromatic expression and stability compared to those relying on traditional sulfites, thus enhancing the overall sensory experience.

San Valentino’s dedication to organic and sustainable practices is longstanding. Established in the mid-1990s by Mascarin, this 15-hectare estate overlooks the stunning Adriatic Sea and focuses on small-batch wine production deeply rooted in the minerality of Rimini's clay-limestone soils. With organic certification attained in 2009, and under the guidance of consulting winemaker Andrea Lupi, the winery continues to flourish.

In a strategic turn, entrepreneur Gianluca Marchetti joined Mascarin at the end of 2022, paving the way for a fresh chapter marked by innovation and growth. The introduction of FLOOWERS symbolizes their commitment to thoughtful experimentation while remaining anchored in family tradition.

Availability and Distribution


FLOOWERS is now available in the United States through Touton Selection, Ltd. It represents a limited offer, making it a coveted choice for wine connoisseurs eager to embrace a state-of-the-art twist on classic Italian winemaking.

About Azienda Agricola San Valentino


Founded in 1997 amid the rolling hills of Rimini, San Valentino is a family-owned winery known for creating elegant, terroir-driven wines that convey the spirit of Romagna. The vineyards, facing south and south-west, benefit from abundant sunlight and sea breezes from the Adriatic, enabling the growth of Sangiovese, Cabernet Franc, Syrah, and Rebola grapes—all cultivated under organic certification. Every bottle expresses San Valentino's philosophy of winemaking as a tribute of love and respect towards nature.

For more information, visit San Valentino's official website.

About Monsieur Touton Selection, Ltd.


Founded in 1983, Monsieur Touton Selection, Ltd. is a prominent importer and distributor of fine wines and spirits across the U.S., proudly representing a meticulously curated portfolio of international estates that blend authenticity, innovation, and excellence. Explore their offerings at Monsieur Touton Selection website.

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