#Japan #Office Furniture #Tsu #Corporate Identity #R.F. Yamakawa

R.F. Yamakawa Unveils New Visual Identity

R.F. Yamakawa Co., Ltd., an esteemed office furniture manufacturer based in Tsu City, Mie Prefecture, Japan, has declared an exciting new chapter in its branding by revising its visual identity, including a fresh corporate logo. This transformation will take effect on January 13, 2026, and comes on the heels of the company's commitment to enhancing user experience in workplaces.

The Evolution of Corporate Identity

In alignment with the corporate philosophy established in 2024, which underscores the importance of creating spaces that encourage smiles while living, learning, and working, R.F. Yamakawa recognizes the necessity for growth in its operational scope. This logo revamp is integral to supporting the company’s ongoing development and sustainable success in a competitive market.

The driving force behind this change is the desire to reposition the brand from being merely an office furniture manufacturer to a leader in designing valuable working environments. This nuanced shift reflects a broader understanding of how workplace dynamics have evolved over the years, adapting to the needs and expectations of modern users.

Symbolic Logo Design

The new corporate logo is symbolized by a three-faceted mark that not only represents the essence of furniture and spatial design but also embodies the company's vision of fostering spaces where people can thrive. The expansive area within the logo symbolizes the new opportunities and encounters that R.F. Yamakawa aims to facilitate.

Moreover, it integrates elements from the company’s original honeycomb hexagon design, ensuring continuity and a bridge between the past and the future. This design choice reflects a commitment to legacy while paving the way forward in innovation.

Message from the President

In a heartfelt message, President Sho Kimura expressed the significance of revisiting the visual identity that has represented R.F. Yamakawa for years. The previous logo captures the company’s history and the trust it has built over its long-standing relationship with customers. As work styles and spatial needs evolve, R.F. Yamakawa aspires to enhance its role, transitioning from a furniture maker to a design-focused entity that values the quality of the work environment.

Kimura stated, “Our new logo embodies our commitment to innovation and quality while preserving integrity. We are excited to face new challenges in creating improved working environments.”

About R.F. Yamakawa

Founded over 60 years ago, R.F. Yamakawa Co., Ltd. has dedicated itself to supplying products primarily to small and medium-sized enterprises. The company specializes in the manufacturing and sales of office furniture, interior accessories, and hotel/store furnishings while also providing office planning services. Under the guiding principle of design for well-being, R.F. Yamakawa looks to enhance the growth of its clients and stakeholders by offering thoughtfully designed furniture and spaces tailored to meet their needs.

In 2024, the company plans to roll out its new corporate identity centered around the slogan, “Design for well-being.” By doing so, R.F. Yamakawa aims to produce furniture and office environments that delight customers, fostering smiles and engagement.

R.F. Yamakawa Co., Ltd. continues to strive for excellence and relevance in a dynamic market, aiming to create “just the right” solutions for every need and aiming to remain a trusted presence in the industry for years to come.

Company Information:

• - Name: R.F. Yamakawa Co., Ltd.
• - Industry: Office furniture, interior accessories, hotel/store furniture design, manufacturing, and sales
• - Management: President Sho Kimura
• - Website: R.F. Yamakawa