Aarki Unveils Encore: A Revolutionary Platform for Mobile Growth in a Privacy-Centric World

Aarki Introduces Encore to Transform Mobile Advertising

In a landscape increasingly defined by data privacy, Aarki has stepped forward with an innovative solution. The company recently launched Encore, a cutting-edge machine learning platform tailored for the needs of mobile marketers who are adapting to a privacy-first world. The platform offers tools aimed at enhancing user acquisition and retention by leveraging advanced algorithms and targeted optimization techniques.

Encore is unique in its ability to integrate both User Acquisition (UA) and Retargeting (RT) strategies into a single framework, unlocking potential for greater synergy in growth. It is crafted on a foundation of robust technology, featuring Aarki's proprietary AI infrastructure, which boasts over 1,000 servers and a massive processing capability of six million queries per second. This allows Encore to efficiently combine various data signals, both attributed and unattributed, to minimize waste and boost campaign effectiveness.

Key Features of Encore

The platform's capabilities are underscored by several key features that set it apart:
1. Enhanced Targeting - Encore leverages full-spectrum data, including unattributed data from Mobile Measurement Partners (MMPs), to create high-precision audience segments. This ensures that campaigns are reaching the right potential users effectively.
2. Full-Funnel Intelligence - By seamlessly integrating UA and RT strategies, Encore increases the lifetime value of in-app users through intelligent insights and data-driven decision-making.
3. Continuous Learning - The platform's deep neural networks are designed to adapt in real time based on performance data, ensuring that marketing strategies evolve with user behavior.
4. SKAN 4-Ready Optimization - With a focus on future-proofing campaigns, Encore is equipped for upcoming privacy-centric frameworks, making it a vital tool for marketers aiming to thrive in the evolving digital landscape.

Aman Sareen, CEO of Aarki, emphasized the company's vision: "At Aarki, we believe the future of mobile marketing belongs to platforms that unify performance and privacy. With Encore, marketers can grow smarter from acquisition to retention while thriving in a privacy-first world. This platform marks not just an evolution, but also a foundational shift in how intelligent, responsible advertising takes place in our industry."

Proven Impact

Early results have validated Encore's effectiveness in real-world applications. For instance, one global gaming brand reported a 25% increase in Return on Ad Spend (ROAS) in the first seven days post-install and an 18% reduction in Cost Per Install (CPI) when utilizing Encore compared to previous optimization methods. This demonstrates how Encore not only enhances marketing outcomes but also supports brands in building lasting relationships with their users.

Additionally, Encore offers a creative studio that allows for real-time ad strategy adjustments, enabling a dynamic approach to marketing that responds to audience feedback and market trends. By fostering continuous learning and audience engagement across the entire user lifecycle, Encore aims to help brands accelerate their growth in a sustainable manner while nurturing user trust and loyalty.

A Long History of Innovation

Aarki’s legacy in the mobile growth arena spans over 14 years, during which the company has progressively pioneered AI-driven solutions. Their existing Post-Back solution, designed to unlock new user acquisition and retention opportunities, has laid the groundwork for Encore’s advanced offerings. As the digital landscape becomes more complex due to privacy regulations and shifting user behaviors, Aarki remains committed to leading innovations tailored for a new era.

For those interested in exploring what Encore can do for their marketing strategies, further information is available on Aarki's official website.

Conclusion

With the introduction of Encore, Aarki stands at the forefront of a transformative approach to mobile marketing, enabling brands to navigate the challenges posed by privacy regulations while maximizing their growth potential. The combination of rigorous data analysis, advanced technology, and a clear focus on user-centric marketing is set to position Aarki as a leader in the mobile advertising sphere for years to come.