Exploring DeNA's Innovative Business Model for Arena & Urban Development

Unveiling a New Era of Urban Development

On April 10, 2026, a pivotal seminar hosted by JPI (Japan Planning Institute) promises to shed light on the innovative revenue model that DeNA is implementing through the Kawasaki Arena City project. This initiative not only envisages an exceptional arena but also incorporates the surrounding urban landscapes into a cohesive and dynamic urban ecosystem.

A Shift from Traditional Income to Creative Collaboration

DeNA is set to break away from the conventional reliance on venue rental income, a traditional model that has stifled the potential of sports and entertainment facilities. The seminar's keynote speaker, Kotaro Nakadera, the Deputy Head of the Sports and Smart City Division at DeNA, will provide an in-depth analysis of how the Kawasaki Arena City project is strategically designed to nurture collaboration between public and private sectors.

Seminar Highlights

Participants will be introduced to the project’s layout, which includes several key components:
1. Project Overview
(i) Location and Accessibility
(ii) Scale and Structure
(iii) Business Framework
2. Vision for Kawasaki Arena City
(i) Desired Outcomes of the Arena City Concept
(ii) Synergies with Surrounding Areas
3. Pre-Construction Initiatives
(i) Branding and Marketing Strategies
(ii) Showcase of Various Projects
4. Business Model for Kawasaki Arena City
(i) Kawasaki 2050 Model
(ii) Kawasaki Town Festival
5. Q&A Session
6. Networking Opportunities

This seminar presents a unique chance to engage in direct dialogue with Nakadera, facilitating not just a deeper understanding of the project, but also providing valuable networking opportunities among professionals from various industries.

Registration Details

JPI offers multiple attendance options:

- On-site Attendance (no archive access)
- Live Streaming (no archive access)
- Archived Streaming (available post-event)

For a limited time, attendees opting for on-site or live-stream attendance can access archived recordings for a special fee of 18,500 yen (tax included). The registration fees are detailed below:

- Individual fee: 37,460 yen (tax included)
- Subsequent registrations (same corporation): 32,460 yen (tax included)
- Special rate for local government officials: 11,000 yen (for up to two attendees, on-site or live stream only)

Contact Information

For inquiries about the seminar or to enroll, contact JPI at:

- Address: 5-2-32 Minami Azabu, Kowa Hiroo Building, Minato-ku, Tokyo 106-0047
- Phone: 03-5793-9761
- Fax: 03-5793-9767
- More details and registration are available on their website.

About JPI

For nearly 50 years, JPI has been a bridge between government policy, academia, and the private sector, providing critical insights for senior executives involved in national projects and policies. Join this seminar to be part of the evolution in urban planning and business development.