#Japan #Tokyo #Hello Kitty #Sanrio #Bear's School

A Charming Fusion of Hearts: 'The Bear's School' Meets Hello Kitty

A delightful collaboration is on the horizon as The Bear's School, a beloved picture book series produced by Charaken Co., Ltd. in Shibuya, Tokyo, joins forces with the iconic Hello Kitty, managed by Sanrio Co., Ltd. This marks the very first character collaboration for The Bear's School, making it a momentous occasion for fans of both franchises.

Exclusive Collaborative Products

The partnership will debut exclusive merchandise during the The Bear's School x Hello Kitty Pop-Up Shop running from June 26 to July 9, 2026, at Tokyo Station's Ichiban Plaza. Following this, the products will slowly roll out to Sanrio shops and official The Bear's School locations nationwide.

Here are some highlights of the collaboration products:

• - Cute plush toys featuring Hello Kitty in a bear outfit.
• - Stationery items decorated with illustrations of the main characters interacting in whimsical ways.
• - Apparel featuring limited-edition designs combining both worlds.

Collaboration Product Schedule

The introductory pop-up shop will have its doors open from June 26 to July 9, 2026, at:

• - Location: Tokyo Station Ichiban Plaza, Basement Level 1, Character Street

Shop Hours: 10:00 AM to 8:30 PM (Closing at 6:00 PM on the last day)

Additionally, the merchandise will be available according to the following schedule:

• - July 10: Official The Bear's School shops, including Jackie's Marche in Kichijoji and Umeda, Osaka.
• - July 10 - 30: Jackie's Marche Petit pop-up store at Kiddy Land Omokado.
• - July 17: Available at seven Kiddy Land locations and selected Sanrio shops.
• - July 24: Nationwide through various souvenir shops and retail outlets.

Purchase Benefits

Visitors during the pop-up shop from June 26 to July 2 will receive a special hologram sticker (not for sale) with every purchase of 3,300 yen or more. A repeat of this offer will occur from July 3 to July 9. Maximum of three stickers can be collected per transaction, while stocks last.

A Visual Feast at Tokyo Station

The Tokyo Character Street and areas around Yaesu Central Entrance will be transformed into a The Bear's School and Hello Kitty wonderland with photo-worthy decorations during the event, making it a perfect backdrop for fans to capture memories.

Decoration Period: June 26 to July 9, 2026.

About 'The Bear's School'

The Bear's School is a popular picture book series that debuted in 2002 and has sold over 2.31 million copies. The enchanting stories center on twelve little bears living in a forest boarding school, captivating audiences both in Japan and internationally. As 2027 marks the 25th anniversary of The Bear's School, this collaboration will surely add to the excitement surrounding this milestone year.

About Hello Kitty

Hello Kitty, officially known as Kitty White, was born in the suburbs of London, England. Standing five apples high and weighing three apples, she embodies a cheerful and kind personality that has captured the hearts of fans around the globe.

Final Note

This collaboration is set to be a magical experience for fans of all ages. For more details and updates about this exciting venture, stay tuned to the official websites and channels.

For inquiries regarding this article, please contact Charaken Co., Ltd. via email: [email protected].

(C) BANDAI / (C) 2026 SANRIO CO., LTD. APPROVAL NO.671737