#Japan #Tokyo #CFCL #PORCELAIN POTTERY #Hataman Touen

Discover PORCELAIN POTTERY: A Revolutionary Tableware Collection

On April 8, 2026, a unique blend of fashion and lifestyle will grace the shelves of Isetan Shinjuku as Hataman Touen launches its latest tableware line, PORCELAIN POTTERY. This innovative collection arises from a collaboration with CFCL, a brand dedicated to crafting contemporary clothing that resonates with modern life.

Founded 100 years ago, Hataman Touen is an esteemed producer of Imari Nabeshima porcelain, known for its rich history and dedication to craftsmanship that spans over 350 years. With a commitment to preserving traditional techniques while embracing modern design, the PORCELAIN POTTERY series reflects this ethos.

About the Collection

The PORCELAIN POTTERY series offers eight distinct items, including:

• - Tea Cup: W65 × D65 × H85mm, ¥4,400 (tax incl.)
• - Mug: W90 × D90 × H85mm, ¥6,600 (tax incl.)
• - Small Plate: W160 × D160 × H17mm, ¥5,060 (tax incl.)
• - Medium Plate: W200 × D200 × H20mm, ¥6,600 (tax incl.)
• - Small Bowl: W120 × D120 × H27mm, ¥4,400 (tax incl.)
• - Medium Bowl: W170 × D170 × H45mm, ¥7,260 (tax incl.)
• - Large Bowl: W220 × D220 × H65mm, ¥9,900 (tax incl.)
• - Vase: W70 × D70 × H170mm, ¥9,350 (tax incl.)

Each item features a characteristic soft silhouette reminiscent of clothing, embodying CFCL's core design philosophy. The collection is presented in five charming colors: Clearly Aqua, Opalin Blue, Lavender Frost, Eggshell Pink, and White, ensuring vibrant additions to any dining table. More than just aesthetically pleasing, the designs prioritize functionality, with microwave and dishwasher-safe features, catering to everyday needs.

Unique Craftsmanship

Hataman Touen has integrated a special expression technique that enhances the tactile experience of PORCELAIN POTTERY. The inner surfaces maintain a glossy finish while the outer surfaces have a unique matte texture due to the blast finish, providing an elegant yet practical quality. The delicate color palette combined with the textures promises a delightful sensory experience that users will cherish.

Event Details

To mark the launch, a pop-up event will unfold at Isetan Shinjuku's main store on the 3rd floor from April 8 to April 21, 2026. This event aligns with the 30th anniversary of the Restyle initiative at Isetan. Following the initial period, the collection will expand to the 5th floor at Isetan Home Essence from April 22 to May 6, 2026.

Additionally, from April 22, the PORCELAIN POTTERY collection will be available at CFCL's flagship stores and online platforms, allowing a broader audience to experience its offerings.

About CFCL

CFCL, or Clothing For Contemporary Life, aims to redefine clothing by integrating innovative technology such as 3D computer knitting. The brand prioritizes functionality, sustainability, and transparency within the supply chain, striving to meet modern lifestyle demands while pushing the boundaries of fashion.

About Hataman Touen

As a century-old enterprise rooted in the Imari Nabeshima tradition, Hataman Touen continues to uphold craftsmanship while exploring innovative designs like PORCELAIN POTTERY. By preserving historical techniques and merging them with contemporary aesthetics, they strive to create emotional connections through their artistry.

Discover the PORCELAIN POTTERY collection at Isetan Shinjuku and experience the captivating blend of culture, innovation, and everyday elegance.