Nakamuraya Campaign
2026-03-02 02:13:55

Enjoy Chinese Buns All Spring and Summer with Nakamuraya's New Campaign!

Dive into Nakamuraya's Spring-Summer Campaign



Nakamuraya, headquartered in Shinjuku, Tokyo, is excited to announce its upcoming campaign, Always Delicious! Chinese Buns Campaign, running from March 1 to June 30, 2026. This initiative aims to promote the enjoyment of Chinese buns, encouraging consumers to savor these delicious treats throughout the spring and summer months.

Campaign Highlights


By purchasing select Chinese buns during the campaign period, participants can enter a raffle for a chance to win prizes that include dining vouchers for the renowned Casual Dining Granna restaurant and various Nakamuraya product assortments. Furthermore, there is a double chance to win Nakamuraya's exclusive insulated bags, available to an additional 500 participants.

Elevating the Bun Experience


Nakamuraya has experienced a surge in demand for packaged Chinese buns since the introduction of individual packaging in 2021. These products have become a convenient option for busy mornings or quick snacks. With the aim of creating a new food culture, Nakamuraya is focused on showcasing the versatility of Chinese buns, promoting their consumption year-round.

Through the campaign, Nakamuraya seeks to change the perception that Chinese buns are just for winter, inviting a wider audience to enjoy them any time, anywhere.

Campaign Details


  • - Campaign Duration:
- Application Period: March 1, 2026 - June 30, 2026, until 23:59
- Receipt Validity: March 1, 2026 - June 30, 2026

  • - Eligible Products:
- Chinese Buns (6 pieces pack)
- Chinese Buns (3 pieces pack)

Note: The 5-piece frozen bun variety is excluded from eligibility. The meat and Indian curry buns in the 6-piece pack will only be available until the end of March.

Prize Categories


Participants can enter to win from the following prize categories based on their chosen product pack:

For 6-piece Pack:


  • - Granna Course:
- 30 groups (60 participants) will receive lunch vouchers for the Casual Dining Granna restaurant, valid from August 1, 2026, to November 30, 2026. Transportation costs are the winner's responsibility.

  • - QUO Card Pay 10,000 Yen Course:
- 20 winners will receive a digital gift card, usable via smartphone.

For 3-piece or 6-piece Pack:


  • - QUO Card Pay 1,000 Yen Course:
- 400 winners can enjoy digital gift cards.

  • - Nakamuraya Product Assortment Course:
- 50 winners will receive an assortment of Nakamuraya products.

Double Chance Opportunities


By submitting multiple entries during the campaign duration, participants can secure a chance to win Nakamuraya's original insulated bags. Note: All entries must use the same email address.

How to Participate


During the eligible purchasing period, buy the products that offer a prize category of your choice. Capture an image of the receipt and submit it via the campaign website application form. Your entries will be counted automatically based on the number of products purchased. Note: For online shopping or co-op purchases, you can use your order confirmation emails or receipts.

Winner Announcement


Winners will be selected through a strict lottery process after the submission period closes. All winners will be notified via the delivery of their prizes.

Discover More on the Campaign Site


For more information, visit the official campaign site: Nakamuraya Campaign Site

The Charm of Nakamuraya's Chinese Buns


Nakamuraya's individually packaged Chinese buns are perfect for keeping at home, ensuring you can enjoy them anytime you're feeling peckish. Discover recipes and tips for delicious consumption on Nakamuraya's brand website: Nakamuraya Brand Site

Rooted in the philosophy of pursuing true value and sharing joy, Nakamuraya continues to innovate and deliver delightful food experiences that seamlessly integrate into our lives.


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Topics Consumer Products & Retail)

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