Country Inn & Suites by Radisson Sees Significant Growth in Performance and Sustainability

Country Inn & Suites by Radisson's Remarkable Performance Transformation

In a bold move that has transformed its standing in the hotel industry, Country Inn & Suites by Radisson has achieved impressive performance gains over the past two years since its merger with Radisson Hotels Americas. This transition, steered by Choice Hotels International, Inc., marks a significant stride in the brand's journey towards enhanced guest satisfaction and revenue generation.

One of the key indicators of this success is the impressive 19-point boost in the RevPAR Index (Revenue Per Available Room), a crucial metric that gauges a hotel's performance in maximizing its revenue potential. In addition, the brand has reported a 20% increase in direct online contributions, primarily driven by strategic enhancements in its digital channels. The resurgence can also be attributed to a notable increase in revenue generated from group and business travelers year-over-year.

Choice Hotels' investment in innovative support systems has profoundly impacted franchisee operations, allowing for better performance tracking and management. The revitalization of digital platforms such as ChoiceHotels.com and the accompanying mobile app has resulted in higher booking conversions, which in turn has encouraged new hotel development. Over the last two years, 38 new Country Inn & Suites properties have been added to the pipeline, highlighting the brand's growth and ongoing appeal in the competitive lodging market.