Midea Unveils Transformative Innovations at IFA 2025 for a Smarter Home Experience

Midea Unveils Transformative Innovations at IFA 2025

In a major showcase at IFA 2025, Midea introduced a series of innovative solutions under the theme "Master Your Home," aiming to enhance the living experiences of European households. As a leader in smart home appliances, Midea's offerings focus on comfort, energy efficiency, and space optimization, all while ensuring superior performance.

Midea's new collection, SPACE MASTER, sets a new standard for spatial efficiency with its compact design and exceptional functionality. This is complemented by the XPRESS MASTER series, which is designed to save time without compromising cooking quality. Additionally, SMART MASTER and ECOMASTER technologies automate energy management, proactively adjusting settings for optimal user experiences.

The integrated kitchen collection, featuring Essenza, Ispira, and Eleva series, marries timeless Milanese design with sophisticated functionality. A standout among these is the CHILL MASTER refrigerator, which simplifies hydration with its OneTouch AutoFill dispenser, providing hands-free access to ice and water.

One of the highlights is the Flow-In Cooking Surface 3.0, which enhances elegance while maximizing storage space beneath the counter. The One Oven cleverly integrates multiple cooking methods—fryer, microwave, steamer, and oven—into one versatile solution that caters to all culinary needs. The Titan Dishwasher efficiently cleans up to 16 place settings, revolutionizing post-meal clean-up.

Outside of the kitchen, the Raynor Heater delivers consistent warmth even at temperatures as low as -40°C, encapsulated in an award-winning Nordic-inspired design that merges performance with aesthetic appeal. Meanwhile, the 28-inch heat pump washer-dryer optimizes energy usage, drying laundry with gentle warmth and much less electricity consumption.

Midea's luxury segment shines through with its collaboration with the renowned German kitchen brand Küppersbusch, which showcased distinctive designs and ultra-luxurious craftsmanship. The European manufacturer TEKA also unveiled their inaugural Van-Gogh series of kitchen appliances, effortlessly blending European elegance into contemporary households. Further adding to this portfolio were the new flagship series from COLMO and Eureka.

Midea Group, established in 1968, stands at the forefront of technology as one of the world's leading manufacturers of household appliances. Ranked 246th on the Fortune Global 500 list for 2025, Midea integrates its core business across six dynamic sectors: Smart Home, Industrial Technology, Building Technology, Robotics and Automation, Midea Healthcare, and Annto Logistics. For more information, visit www.midea-group.com and www.midea.com.

Midea is committed to redefining domestic living, aiming to make every household a comfortable, efficient, and smart home through its pioneering technologies and innovative designs. As it partners with notable organizations like FC Barcelona, the brand's influence continues to grow, merging lifestyle and technology seamlessly. The innovations presented at IFA 2025 position Midea firmly in the future of smart living solutions, encouraging everyone to take charge of their home environments more effectively than ever before.