In a significant advancement towards sustainability, Kounet, a subsidiary of the Kokuyo Group headquartered in Minato, Tokyo, is broadening its Loopla resource recycling service, which focuses on collecting and revitalizing used office plastic products. This extension marks the company's first foray into the category of work supplies, introducing a new product: the 'Resin Trolley (by Loopla),' made partly from repurposed colored clear folders. The large variant of these trolleys will be available from November 20, 2025, followed by a smaller size on December 18 of the same year.
Kounet aims to harness both technology and creativity to provide valuable experiences to every working individual. The company's initiatives are in line with their commitment to achieving a circular economy — aiming for resource conservation and waste reduction throughout the supply chain. By delivering circular products and services, Kounet seeks to fulfill its environmental responsibilities while striving for sustainable business practices.
Kounet's participation as a contributor to the 'Circular Economy Partnership (J4CE),' established by Japan's Ministry of the Environment, the Ministry of Economy, Trade and Industry, and Keidanren (Japan Business Federation), further strengthens its position in promoting the Loopla service. Expanding into the work supplies category serves as a strategic initial step in enhancing and deepening the circular economy within the office supplies sector.
Background and Significance of the Initiative
1.
Challenge of Recycling Colored Clear Folders: Up until now, the focus in recycling has predominantly been on colorless, transparent folders due to their easier usability as recycled materials. However, Kounet collects a range of colored clear folders, which have not been actively repurposed due to handling difficulties compared to their colorless counterparts. To combat this challenge, Kounet has innovated a solution by producing these new trolleys in a dark gray color, allowing for the recycling of colored clear folders that previously saw limited use.
2.
Expansion to Work Supplies: The Kounet Loopla service has traditionally focused on reviving stationery products like desk accessories and pen components. By branching out into work supplies commonly used in offices and logistics, Kounet intends to broaden the recycling loop of used plastic resources further. Looking ahead, the company plans to gradually expand its portfolio of products suitable for use in office and logistics settings, thereby accelerating the development of a circular economy at work.
Features of the New 'Resin Trolley (by Loopla)'
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Use of Recycled Materials: The trolley’s resin plates incorporate materials derived from collected used clear folders, contributing directly to resource recycling efforts.
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High Functionality and Durability: Available in two sizes, the trolleys can interconnect horizontally or vertically and can also be stacked for efficient storage. With nylon casters designed to resist warping, they maintain their form under long-term load, showcasing their durability.
Comments from the Development Team
The team behind the trolley, including Kubo from the MD department and Asano from Product Development, expressed enthusiasm about integrating recycled plastic into the design. "We believe this new resin trolley will serve well across diverse environments, from tight spaces where maneuverability is essential to large warehouse settings. While keeping a load-bearing capacity of 100 kg, our goal was to produce a product that is both environmentally friendly and functional. We hope it proves valuable across numerous work sites."
Product Information
1.
Small Resin Trolley (by Loopla):
- Available from: December 18, 2025
- Price: 2,180 yen (tax included)
- Available at:
Kounet E-commerce Site
2.
Large Resin Trolley (by Loopla):
- Available from: November 20, 2025
- Price: 4,380 yen (tax included)
- Available at:
Kounet E-commerce Site
This information reflects the situation as of the announcement date and is subject to change without notice. The names of companies and products mentioned are registered trademarks of their respective owners.
About Kounet and Loopla: Kounet has been paving the way towards a sustainable future since the launch of its resource recycling services, starting with the collection and repurposing of used clear folders in September 2023. With over 1,700 companies signing up, Kounet is committed to offering an e-commerce platform that enhances working experiences across businesses, regardless of their scale.