ToonieBet Forms Exciting Partnership with Ottawa Senators as Online Casino Partner

ToonieBet Partners with Ottawa Senators

ToonieBet, under the wing of Soft2Bet, has officially partnered with the Ottawa Senators, becoming the NHL team's official online casino partner. As the Senators have clinched a spot in the playoffs, ToonieBet is gearing up to engage fans like never before. The collaboration promises a multitude of exclusive opportunities including giveaways, premium entertainment, and an online casino experience that resonates with the team’s intense energy.

Initiated in 2024, ToonieBet has made its mark as an online casino tailored for patrons across Ontario. The partnership introduces an exciting array of branding and engagement strategies aimed at enhancing the experience for Senators’ fans. Strategies include in-arena branding, digital promotions, and interactive contests on the Senators' digital platforms.

Innovative Brand Integration

ToonieBet's influence will be felt prominently in various ways. In-arena branding will feature digital enhancements for both home and away games, ensuring the casino's presence is known to fans in attendance. They will witness branding on rink boards and will also have chances to engage through digital contests. Fans can anticipate exciting promotions that could reward them with Senators merchandise and tickets to games, tying in the thrill of gambling with the excitement of live hockey.

Direct Fan Engagement is another key element of ToonieBet's strategy, showcasing social contests and promotions hosted directly on the Senators’ platforms. The collaboration aims to deliver unique moments that resonate with fans, enhancing their overall game-day experience.

Executive Insights

Martin Ballard, the Vice President of Corporate Partnerships for the Ottawa Senators, expressed his excitement regarding the partnership, stating, "We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Collaborating with a brand dedicated to providing fans with an exceptional experience is immensely rewarding. Together, we aspire to create memorable moments that engage our fanbase in innovative ways."

On the other hand, Oksana Tsyhankova, the Chief Marketing Officer at Soft2Bet, highlighted the significance of the partnership, stating, "Teaming up with the Ottawa Senators marks a pivotal milestone that reinforces our brand presence in Ontario. In a short time, we've achieved noteworthy performance and retention results, focusing on tailored, engaging experiences for Canadian players. This unique approach distinguishes ToonieBet in a competitive market."

The Senators’ Road Ahead

Located in Kanata, near Ottawa, the Senators have a storied history since their rejoining in 1992. With notable achievements including a President's Trophy and multiple Hall of Fame players, the team is now spearheaded by young talents like captain Brady Tkachuk and Tim Stützle, marking a promising trajectory as they aim for playoff success.

This partnership not only signifies a strategic alliance but also emphasizes enhancing the fan experience during such a pivotal playoff season. By leveraging both digital platforms and in-arena signage, ToonieBet will keep fans connected with the team and the excitement of online gaming.

ToonieBet stands as an innovative online casino designed specifically for Canadian players, emphasizing a fast, fair, and secure gaming environment. This partnership with the Ottawa Senators is expected to amplify their presence significantly within the Ontario market, benefiting both the casino and the fans as they navigate through this thrilling NHL playoff season.

About ToonieBet and Soft2Bet

ToonieBet is part of Soft2Bet, a prominent player in the iGaming industry that excels in providing high-quality solutions to online gambling operators. Armed with 19 global licenses, the company focuses on innovative applications, ensuring amplified engagement and retention among players in a competitive environment.

This partnership signals an exhilarating time for both ToonieBet and the Ottawa Senators as they embark on what promises to be an engaging playoff season, filled with excitement, competition, and unforgettable moments for fans across Canada.