GES Expands Services with Acquisition of CSG Creative to Enhance Marketing Strategies

GES and CSG Creative: A Strategic Collaboration to Elevate Marketing

Global Experience Specialists (GES), a frontrunner in experiential marketing and exhibition services, has officially revealed its acquisition of CSG Creative, a renowned agency specializing in strategic marketing and creative services, particularly in the sectors of associations and exhibitions. This strategic move aims to significantly enhance GES's marketing capabilities by integrating their comprehensive exhibition services with CSG's proven expertise in driving attendance and revenue growth for events.

The Details of the Acquisition

The acquisition marks a pivotal moment for GES, as it combines its extensive global services with CSG's depth of knowledge in the market. With nearly 25 years of experience, CSG will continue to operate under its established brand and maintain the leadership team that has driven its success. This transition allows CSG to continue its mission of providing dedicated service and strategic vision to its existing clients while also exploring new opportunities within the GES framework.

Derek Linde, CEO of GES, commented, “CSG has established itself as a leader in the association and exhibition sector, known for helping organizations and events grow through strategic marketing and measurable results. This acquisition enhances our existing services and underscores our commitment to providing specialized expertise and services that help clients build stronger brands and connect more effectively with their target audiences.”

Synergy of Expertise

By joining forces with CSG, GES seeks to leverage a wealth of expertise to help event organizers navigate the increasingly complex market dynamics and create more successful events. Paige Cardwell, the founder and CEO of CSG, stated, “We founded CSG with a passion for assisting our clients in achieving their goals through intelligent strategies and exceptional creativity. Joining GES provides us with a global platform to share our expertise with a broader community of event organizers, while also creating new growth opportunities for our talented team.”

Moreover, Robert Harar, the president of National Trade Productions, Inc. (NTP), expressed his pride in what CSG has accomplished during its time with NTP. He noted that GES represents the perfect platform for CSG to embark on its next phase of growth, highlighting the significant opportunity this collaboration presents for all involved parties.

Looking Ahead

With this acquisition, both GES and CSG are better positioned to respond to client needs and foster innovation in event marketing, which is increasingly essential in today’s fast-paced environment. GES's nearly 90 years of experience in live events, coupled with CSG’s strategic marketing prowess, promises a richer foundation for client engagement and revenue generation.

As the event landscape continues to evolve, the collaboration between GES and CSG aims to set a new standard for the industry by offering enhanced services that drive brand success and create memorable experiences. GES looks forward to the future, focusing on amplifying their strategic marketing capabilities while maintaining the close relationships and culture that have defined CSG for decades.

This partnership emphasizes the significance of adapting to market trends and client expectations, ensuring that both GES and CSG remain at the forefront of the experiential marketing industry. The commitment to innovation and strategic depth leaves clients and partners excited about the possibilities that this new phase of collaboration will bring to the industry.