Cheez-It® Unveils Cheez-It Crunch: A Bold New Snacking Experience
Cheez-It® has entered the snacking arena once again with an exciting innovation—Cheez-It Crunch. This product represents the brand's most significant advancement in three years, and it's poised to redefine how snack lovers approach flavor and texture. Designed with a unique 3D shape, Cheez-It Crunch promises to deliver a satisfying crunch along with bold, edge-to-edge flavor in every bite.
The Cheez-It Crunch lineup introduces three bold flavors designed to tantalize the taste buds and to fit into the growing trend towards sensory snacking. Cheez-It has noted a considerable increase in social media content related to crunchy snacks, with a reported 55% increase in the number of videos from the past year focused on this category. Responding to this upward trend proves Cheez-It’s ability to adapt and innovate.
1. Kick'n Nacho Cheese: This flavor combines classic cheddar with the zesty kick of nacho spices, creating a distinctive blend that delivers a tangy and savory profile.
2. Zesty Jalapeño Cheddar: Merging iconic Cheez-It cheese taste with the spiciness of jalapeño, this flavor adds a zest that intensifies with each bite while maintaining a creamy cheese essence.
3. Sharp White Cheddar: Featuring a complex flavor profile, this variety provides a rich and buttery cheddar taste that hits different taste buds with its satisfying crunch.
Consumers can experience Cheez-It Crunch beginning this October with single-serve bags available at 7-Eleven stores. The standout flavors, Kick'n Nacho Cheese and Zesty Jalapeño Cheddar, will be priced at a suggested retail price of $2.79. Following up in January 2026, all flavors will roll out in larger 6.5oz bags at retailers nationwide, with an MSRP of $4.49.
According to Cara Tragseiler, Senior Brand Director for Cheez-It, "We've taken everything fans love about the original Cheez-It cracker and reimagined it with a new, irresistible snacking experience. As the name indicates, Cheez-It Crunch has a bold, craveable crunch, delivering a satisfying bite and making it a must-have for all snack lovers." This sentiment echoes the brand's commitment to the consumer, positioning itself not just as a snack, but as a part of a multisensory experience.
Cheez-It® invites fans to follow them across social media platforms like Instagram, Facebook, and TikTok for the latest updates on product launches and snacks news. This innovative step enhances Cheez-It's offerings and sets a benchmark in the competitive landscape of snack foods, encouraging fans both old and new to indulge in the classic taste redefined for a contemporary palate.
In summary, Cheez-It Crunch is not just about delivering a snack; it's about catering to the modern consumer's preference for excitement, adventure, and satisfaction in their snacking choices. As we look forward to the full lineup hitting shelves, it’s clear that Cheez-It is ready to crunch its way into the hearts of snackers everywhere.
The Cheez-It Crunch lineup introduces three bold flavors designed to tantalize the taste buds and to fit into the growing trend towards sensory snacking. Cheez-It has noted a considerable increase in social media content related to crunchy snacks, with a reported 55% increase in the number of videos from the past year focused on this category. Responding to this upward trend proves Cheez-It’s ability to adapt and innovate.
Flavor Profiles
1. Kick'n Nacho Cheese: This flavor combines classic cheddar with the zesty kick of nacho spices, creating a distinctive blend that delivers a tangy and savory profile.
2. Zesty Jalapeño Cheddar: Merging iconic Cheez-It cheese taste with the spiciness of jalapeño, this flavor adds a zest that intensifies with each bite while maintaining a creamy cheese essence.
3. Sharp White Cheddar: Featuring a complex flavor profile, this variety provides a rich and buttery cheddar taste that hits different taste buds with its satisfying crunch.
Availability
Consumers can experience Cheez-It Crunch beginning this October with single-serve bags available at 7-Eleven stores. The standout flavors, Kick'n Nacho Cheese and Zesty Jalapeño Cheddar, will be priced at a suggested retail price of $2.79. Following up in January 2026, all flavors will roll out in larger 6.5oz bags at retailers nationwide, with an MSRP of $4.49.
According to Cara Tragseiler, Senior Brand Director for Cheez-It, "We've taken everything fans love about the original Cheez-It cracker and reimagined it with a new, irresistible snacking experience. As the name indicates, Cheez-It Crunch has a bold, craveable crunch, delivering a satisfying bite and making it a must-have for all snack lovers." This sentiment echoes the brand's commitment to the consumer, positioning itself not just as a snack, but as a part of a multisensory experience.
Cheez-It® invites fans to follow them across social media platforms like Instagram, Facebook, and TikTok for the latest updates on product launches and snacks news. This innovative step enhances Cheez-It's offerings and sets a benchmark in the competitive landscape of snack foods, encouraging fans both old and new to indulge in the classic taste redefined for a contemporary palate.
In summary, Cheez-It Crunch is not just about delivering a snack; it's about catering to the modern consumer's preference for excitement, adventure, and satisfaction in their snacking choices. As we look forward to the full lineup hitting shelves, it’s clear that Cheez-It is ready to crunch its way into the hearts of snackers everywhere.
Topics Consumer Products & Retail）
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