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Embracing the Future of Marketing: The Role of AI, Strategy, and Organization

In the rapidly evolving landscape of marketing, staying ahead means embracing innovative tools and strategies. The upcoming conference titled "Winning with Three Key Weapons for Marketers: Generative AI × Organizational Structure × Category Strategy for Business Growth" is set to take place on July 24th. Hosted by WACUL, a leader in marketing digital transformation, this event aims to equip attendees with the knowledge and frameworks necessary to thrive in 2025.

The Power of Generative AI

As we move into an era dominated by data-driven decisions, generative AI emerges as the standout weapon for successful marketers. What once required hours of work—content creation, research, analysis, and personalization—can now be achieved in mere minutes. However, the effectiveness of AI hinges on the organizational framework and how teams leverage its capabilities.

During this conference, experts will discuss how to harness the full potential of AI, emphasizing the importance of organizational design. Attendees will explore the strategies necessary for effectively directing AI resources to maximize impact. This approach is vital as businesses look to better position themselves within their respective categories in a competitive marketplace.

Strategic Insights for Marketers

The conference will focus on the integration of three pillars: AI, organization, and strategy. Participants can expect to learn about the necessary evolutionary steps required to meet today’s marketing challenges and to accelerate business growth. This information is invaluable for marketers looking to distinguish themselves from competitors.

WACUL will introduce its innovative session on organizational building methods alongside other leading companies like BLAM and CINC. This segment will address crucial themes, such as:

• - Designing teams that maximize external talent and expertise.
• - Building an internal framework that avoids dependency on specific individuals.
• - Developing autonomous teams that can drive initiatives forward independently.

By exploring these themes, attendees will gain practical insights into how to construct systems that foster strong internal environments, allowing for sustained success in marketing efforts.

Who Should Attend?

This conference is tailored for business leaders and stakeholders involved in marketing strategy, organizational restructuring, or those interested in leveraging AI within their operations. Specific target groups include:

• - Business executives looking to evaluate their marketing strategy and organizational structure.
• - Managers focused on building or restructuring marketing teams.
• - Professionals eager to implement generative AI in their workflows.
• - Marketers facing challenges with category strategy or positioning.
• - Marketing and sales strategists aiming to strengthen inside sales and collaboration across teams.

By attending this conference, participants can construct a robust framework that not only addresses current challenges but also anticipates future market shifts.

Event Details

Date: July 24th, 11:00 AM - 2:00 PM
WACUL Speaking Time: 12:05 PM - 1:05 PM
Speakers: Ryuu Matsuo, Director at WACUL
Cost: Free
Format: Online
Organized by: BLAM

For registration and further details, please visit the conference registration page.

About WACUL

Founded in 2010, WACUL has transformed the marketing landscape by integrating big data and deep market knowledge to drive digital transformation (DX) for businesses. Since launching its AI Analyst series in 2015, WACUL has been dedicated to providing cutting-edge analytics and consulting services, enabling companies to elevate their marketing effectiveness and revenue generation. The firm's strengths lie in its data-driven approach, having supported over 40,000 sites, ensuring a client-centric focus that delivers tangible results. Furthermore, WACUL’s ongoing commitment to training and aligning marketing strategies with organizational goals sets it apart as a critical partner in a modern marketer’s journey toward success.

For more information about WACUL and its offerings, visit their website here.