#United States #Cleveland #Middle Market #KeyBank #One Big Beautiful Bill

One Big Beautiful Bill Act Set to Transform Middle Market Growth

In a significant move for the middle market, KeyBank has announced the findings of its latest Middle Market Snapshot Report, which reflects the sentiment of businesses following the recent enactment of the One Big Beautiful Bill Act (OBBBA). The survey, conducted in October 2025, gathered insights from nearly 400 executives of companies with annual revenues ranging from $25 million to $1 billion. The results underscore a strong familiarity with the provisions of the OBBBA and a widespread anticipation of its potential impact on the economy and individual businesses.

High Familiarity and High Expectations

Around 60% of the surveyed companies reported being well-acquainted with the details of the OBBBA. Notably, 86% predicted that the bill would exert a moderate or significant influence on the U.S. economy over the next year. Among these, 45% specifically expect a substantial impact, while 60% foresee a positive effect on their operations within the next two years.

Anticipated Long-Term Impacts

The optimism surrounding the OBBBA is evident, as 89% of respondents anticipate at least one significant long-term benefit arising from its implementation. The three most commonly expected impacts include:
1. Increased capacity for investment in growth and expansion (59% of respondents)
2. Enhanced cash flow through accelerated depreciation and capital expenditure incentives (also 59%)
3. Greater financial planning certainty and stability (53%)

These expectations hint at a robust trajectory for businesses aiming to leverage the resources available through the new bill.

Strategic Priorities Following Enactment

In light of the provisions in the OBBBA, middle market firms are already devising strategies for the coming year. The survey indicated that companies intend to prioritize several key areas post-enactment:

• - Upgrading technology and investing in process automation (68%)
• - Increasing investments in domestic research and development (65%)
• - Expanding or altering supply chain configurations (63%)
• - Adjusting debt financing strategies (59%)
• - Accelerating capital expenditures (58%)
• - Enhancing employee benefits (57%)
• - Investing in clean energy projects (55%)

Keybank's Perspective

Ken Gavrity, President of Key Commercial Bank, emphasized the pivotal nature of the OBBBA for middle market businesses. He noted, "Our survey illustrates that business leaders aren't merely aware of these policy changes—they're strategically planning to leverage them for a competitive edge. This proactive approach showcases the agility and strategic insight that underscores the middle market's critical role in driving economic growth."

Furthermore, Gavrity expressed encouragement regarding the overall optimism in the middle market sector, highlighting that companies are acutely aware of opportunities to bolster innovation, strengthen financial standing, and set themselves up for enduring success.

Methodology Behind the Findings

The insights presented in KeyBank's Middle Market Snapshot report are derived from a survey of 392 owners and executives of businesses operating within the stated revenue range, conducted in October 2025. This approach ensures that the findings reflect a grounded and timely assessment of the middle market landscape.

About KeyCorp

Celebrating its bicentennial this year, KeyCorp has a rich history of service across the United States, from Maine to Alaska. KeyBank, headquartered in Cleveland, Ohio, is recognized as one of the largest bank-based financial services providers in the nation, managing assets of approximately $187 billion.

With services that encompass deposits, lending, cash management, and investment solutions for individuals and enterprises across 15 states, KeyBank remains committed to supporting the middle market through robust advisory and financial products.

In summary, the enactment of the One Big Beautiful Bill Act represents a transformative opportunity for middle market firms in the U.S. With substantial support anticipated from companies and significant investment strategies on the horizon, the outlook for this sector appears considerably positive as they harness the potential of these new provisions.