Transforming In-Room Experiences with Pro:Centric+
LG Electronics is once again at the forefront of technological innovation in the hospitality sector with the launch of Pro:Centric+, their latest hotel TV platform. Announced at HITEC 2025, this new system transforms traditional in-room televisions from mere entertainment devices into essential business tools that enhance operational efficiency and guest engagement.
A New Era for Hotel TVs
Pro:Centric+ is designed to facilitate the easy integration of various third-party services, significantly simplifying the installation and management processes for hotel staff. Instead of requiring extensive technical expertise, the platform allows for a streamlined approach where service providers can integrate their offerings without hurdles.
"With Pro:Centric+, the TV evolves to become more than just a screen; it establishes itself as an integral part of hotel operations, transforming guest amenities into essential infrastructures," explains Jake Benner, Senior Director of Hospitality at LG Electronics North America. The shift from basic amenities to advanced operational tools means hotels can now lower operational costs, enhance safety, and explore new streams of revenue through partnerships with third-party service providers.
Seamless Integration with Third-Party Services
Unlike traditional hospitality television systems, Pro:Centric+ permits various best-in-class services to run natively within its framework. This capability allows different services to operate independently yet collaboratively, providing opportunities for improving cost efficiency, guest satisfaction, and operational performance. Services that can be integrated include:
- - Energy Management: Automating room temperature based on occupancy status to promote energy savings.
- - Client-Side Advertising: Offering dynamic ad placements within content for additional monetization.
- - Casting Services: Supporting functionalities like Google Cast or AirPlay for enhanced user experience.
- - Location Services: Assisting in tracking assets such as luggage and service equipment.
- - Wi-Fi Monitoring: Continuously assessing the guest network to proactively identify connectivity challenges.
At HITEC, LG demonstrated these capabilities through partnerships with Anacove and TraknProtect, showcasing how Pro:Centric+ enhances functionality in real-time. Anacove’s AI-powered energy management aids hotels in reducing costs associated with energy waste, while TraknProtect improves staff safety with wearable alert devices.
Advanced User Interface for Simplified Management
The new ProCentric+ web management interface revolutionizes how hotel staff manage and provision devices. Staff can now utilize smartphones or tablets for setup and maintenance tasks, often from outside guest rooms. This level of convenience not only improves labor efficiency but also enhances the overall guest experience. As Benner highlights, "Provisioning can even be conducted from the hallway, marking a significant advancement in operational efficiency."
Furthermore, ProCentric+ is backward compatible with LG's previous commercial TVs that run on webOS 5.0 and newer, ensuring that hotel investments are preserved while adopting cutting-edge technology.
Advertising and Monetization Opportunities
In addition to the features mentioned, LG introduces various advertising programs aimed at helping hotel owners increase profitability. Options like Client-Side Ad Insertion and Banner Ads present lucrative revenue opportunities for brands while offering personalized experiences for guests.
Benner reaffirms LG’s commitment to supporting hoteliers: "ProCentric+ turns in-room televisions into smarter, more connected, and efficient tools to manage while helping our partners create new revenue streams. Our comprehensive support enables hotels to thrive in an increasingly competitive market."
In conclusion, LG's Pro:Centric+ not only enhances the in-room experience for guests but also redefines the operational landscape for hotels, heralding a new era in smart hospitality technology. For further inquiries about LG's hospitality solutions, visit their official website.