At CES 2026, Hisense, a front-runner in consumer electronics and household appliances, presented its vision for a fully interactive smart home ecosystem designed for modern living. Showcasing a wide array of advanced display technologies and AI-driven appliances, the focus of their exhibit was on creating connected environments that enhance the everyday experiences of users.
Hisense's booth was thoughtfully curated around real-life scenarios that families encounter daily, proving just how deeply integrated technology can be in improving life quality. Visitors could experience how large-screen televisions serve as the focal point for family gatherings, fostering shared moments, while AI-assisted devices seamlessly incorporate into everyday tasks, alleviating life’s burdens.
Notably, Hisense introduced the Humanoid Service Robot, Harley, which boasts 31 degrees of freedom for fluid, lifelike movements and interactions, creating a compelling presence within the booth and contributing to engagements that feel more personal and fulfilling. The presentation also featured the R1 humanoid robot and the Beta home companion robot, amplifying the futuristic feel of the exhibit.
In a nod to sports enthusiasts, Hisense highlighted its long-term dedication to the global sports community by inviting a delegation led by the FIFA President to tour their display. Hisense showcased products from its Elite Collection that are tailored for the upcoming FIFA World Cup 2026™, featuring state-of-the-art RGB MiniLED televisions designed for pristine clarity during critical match moments.
One of the most intriguing innovations was the RGB MiniLED EVO technology exemplified by the 116UXS MiniLED TV, which uses a unique Sky Blue–Cyan fourth LED to broaden color coverage to an impressive 110% of the BT.2020 standard. This creates richer, more vibrant visuals that provide an aesthetically pleasing viewing experience — perfect for both entertainment and cinematic enjoyment.
For home cinema lovers, the laser projector XR10 made its debut, delivering a remarkable brightness of 6,000 ANSI lumens and supporting projection sizes up to an impressive 300 inches. This revolutionary addition positions Hisense as a leader in home projection technology, marrying heavy-duty performance with high-quality visuals.
Further enhancing the experience of connected living, the company announced collaborations with industry giants, including Microsoft, all aimed at enriching gaming experiences for users. The integration of AI capabilities from Microsoft’s Copilot within Hisense’s VIDAA OS, coupled with Xbox Cloud Gaming offerings directly accessible on their televisions without the need for additional consoles, represents a giant leap forward in entertainment technology.
Hisense didn't stop there; they unveiled the X-zone Master, marketed as the world’s first X-in-one heat pump washer-dryer, equipped with a modular multi-drum system that allows for customized layout options while providing tailored care for various fabric types. The premium U Series washer-dryer showcases remarkable efficiency through innovative filtration and ventilation rolls.
In the kitchen, the PUREFLAT SMART SERIES refrigerator took center stage with features like an integrated smart display and a ConnectLife Hub, demonstrating Hisense's commitment to smart and connected appliances. The award-winning Air Master air conditioner intelligently manages air quality through precise sensing and responsive adjustments based on ambient temperature and humidity levels, proving Hisense's capability to adapt to users' living conditions.
Hisense’s innovations earned four CES Innovation Awards, with products like the 163 MX and X-zone Master attaining Best of Innovation accolades. This recognition underscores the brand's unwavering leadership in integrating groundbreaking technology into household appliances and entertainment systems.
Through their commitment to "Innovating a Brighter Life," Hisense is dedicated to transforming advanced technological solutions into rich, meaningful living experiences for consumers around the globe, with a significant focus on expanding their footprint in the Middle East and Africa. As they continue to evolve, Hisense remains poised to meet and exceed the expectations of modern consumers.
Founded in 1969, and now operating across more than 160 countries, Hisense has cemented its status as a significant leader in home appliances and consumer electronics, currently ranking No. 2 globally in total TV shipments while leading in segments like the 100-inch TV category. Their engagement in global sports, most notably as an official sponsor of the FIFA World Cup 2026™, further reinforces their outreach and connection with audiences worldwide. With operations in innovative hubs around the globe, they are well-positioned to respond to the dynamic needs of consumers.
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