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Announcement of the Subscription Business Awards 2025 Nominees

The Japan Subscription Business Promotion Association, based in Shibuya, Tokyo, has unveiled the seven companies nominated for the prestigious Japan Subscription Business Awards 2025 (referred to as Subscription Awards 2025). The awards ceremony, celebrating the most outstanding subscription services of 2025, will take place on December 3.

This year, the selection process focused not only on traditional criteria such as value and convenience but also emphasized the importance of experiential and empathetic services aligned with users' lifestyles. In a world where choices abound, the ease of discovering personalized services plays a key role in winning the support of a broader user base.

Innovative subscription services that address common everyday challenges and concerns are entering the spotlight. The awarding process on December 3 will crown a grand prize winner among the seven nominated companies, each having successfully passed rigorous evaluations.

Nominees for the Japan Subscription Business Awards 2025

The following seven companies have been nominated for their outstanding subscription services (in no particular order):

1. Wellness Dining Inc. (Tokyo, Sumida)
- Service: Healthy support meal delivery service specialized for dietary restrictions
- URL: wellness-dining.com

2. remental Inc. (Tokyo, Shibuya)
- Service: Online counseling platform
- URL: kimochi-mental.com

3. Home Serve Inc. (Tokyo, Shibuya)
- Service: Subscription-based home repair service
- URL: homeserve.co.jp

4. P Sapo Inc. (Tokyo, Minato)
- Service: Support service for neighborhood issues by former police officers
- URL: psupo.jp

5. Esora Law Firm (Tokyo, Chiyoda)
- Service: Subscription-based legal advisory service
- URL: esora.jp

6. Sakanotochu Co. Ltd. (Kyoto, Kyoto)
- Service: Sustainable organic vegetable and food subscription
- URL: on-the-slope.com

7. Zero One Booster Inc. (Tokyo, Chiyoda)
- Service: Drinkable mist supplement
- URL: shop.inmist.jp

Insights from the Japan Subscription Business Promotion Association

Ken Machino, the chairman of the Japan Subscription Business Promotion Association mentioned, "This year's judging criteria included how well the nominees realize user-centric experiential value in addition to traditional metrics like value and convenience. In our data-saturated society, many users feel fatigued by making choices and will increasingly seek services offered at reasonable prices by knowledgeable providers in their respective industries. As subscriptions become a vital part of daily life rather than just a business model, the anticipation is building to see which company will emerge as the representative of 2025."

More Details on the Awards Ceremony

The Japan Subscription Business Awards 2025 ceremony will take place on December 3, 2025, from 1:30 PM to 4:20 PM (registration starts at 1:00 PM) at Bell Salle Roppongi Hall A/B (1F). The address is 106-0032, Tokyo, Minato, Roppongi 7-18-18, located a short walk from Roppongi Station on the Tokyo Metro.

The event will include the presentation and explanation of the awards, announcement of winners, a photo session, Q&A, and networking opportunities. The association aims to further promote the subscription business through this award.

Last Year’s Highlights

Looking back, the Japan Subscription Business Awards 2024 showcased the immense potential of subscription services. The Grand Prize was awarded to Speak Buddy Inc. for their AI conversation app, which famously surpassed 4 million downloads, enabling users to engage in stress-free English conversations with an AI.

• - Grand Prize: AI English Conversation Speak Buddy
• - Silver: the kindest (MiL Inc.)
• - Bronze: akareco (Gigionary Company)
• - Special Award by the Promotion Association: Nikonoori Inc.
• - Japan Net Economic Newspaper Award: Cha Cha Cha Independence Inc.

For more details, visit: subscription-japan.com/award2024

About the Japan Subscription Business Promotion Association

Founded in December 2018, the Japan Subscription Business Promotion Association aims to boost the domestic subscription business. Subscription-based models ensure stable revenue through regular transactions by repeat customers. This model allows for better planning and less volatility, making it easier for business owners to manage their operations without excessive stress. The association provides essential information, know-how, and success stories to excellent support the growth of the subscription business in the Japanese market.