Introducing the Super Middle Senior Consortium: A Network for Engaging the 50+ Demographic

The Launch of the Super Middle Senior Consortium

On June 6, 2025, Glider Associates, based in Shinagawa, Tokyo, announced the establishment of the Super Middle Senior Consortium. This new community aims to connect companies and organizations that cater to the 'middle senior' demographic, defined as individuals aged 50 and above. With a growing proportion of the population classified under this category, the consortium seeks to create a collaborative environment where knowledge and marketing strategies specific to this age group can be shared widely.

Background and Significance

With the rapid aging of Japan's population, those aged 50 and over now represent more than half of the total population. This 'middle senior' demographic is being recognized for its vitality and willingness to participate in society. Organizations are increasingly focusing on this age group due to their substantial purchasing power and influence in information dissemination, making them an attractive market segment.

Recognizing this shift, Glider Associates has launched the consortium to facilitate deeper understanding among company representatives about the needs and realities of the middle senior cohort. By fostering dialogue that directly addresses the concerns and aspirations of this generation, the consortium aims to generate effective solutions that cater to their unique market demands.

Planned Activities

1. Regular Information Exchange Meetings

The consortium is planning to hold themed workshops and discussions based on practical knowledge. These sessions will provide insights into market trends and successful use cases, promoting collaboration and joint innovation among participating companies. Meetings will be organized throughout East and West Japan to maximize accessibility and participation.

2. Formation of Collaborative Networks

Glider Associates will act as a support system for inter-company and organization collaborations. This initiative aims to push forward projects that focus on solving specific issues faced by the middle senior demographic. By connecting various stakeholders, the consortium intends to create impactful partnerships that can lead to innovative solutions.

3. Information Dissemination and Market Research

The consortium plans to share insights from its activities through articles and marketing data concerning the middle senior demographic. These publications will include quantitative and qualitative research results aiming to better understand the behavior and preferences of this age group, ultimately guiding companies in their marketing efforts.

Invitation to Participate

The Super Middle Senior Consortium invites businesses that provide or are considering services and products for the middle senior demographic to join. Interested parties can apply through the official consortium website:

Official Website Link: Super Middle Senior Consortium

Participation Conditions and Costs:

- Target Audience: Companies and organizations addressing challenges related to the middle senior demographic.
- Participation: Multiple individuals from the same organization can join (individual participation unit).
- Cost: Free (Collaborative projects and specific research activities may incur additional costs).

About Glider Associates

Glider Associates was established on February 6, 2012, and is focused on consulting services that address social issues, creative production, and the planning, development, and operation of their proprietary services, including incubation investments.

- Company Name: Glider Associates, Inc.
- Headquarters: 8-1-3 Nishi-Gotanda, Shinagawa, Tokyo, 9F PMO Gotanda
- Related Companies: craft. Inc., Magellan Medical Inc.
- Website: Glider Associates Official Website