On April 1, 2026, BioMatrix Infusion Pharmacy has officially rebranded itself as LUX Infusion. This transformation signifies more than just a new name; it embodies a broadened vision and a commitment to unified, patient-centric infusion care. The newly established identity, along with its updated mission and vision, marks a significant milestone in the organization's continuing evolution.
Ted Kramm, CEO of LUX Infusion, conveyed the essence of the change by stating, "This rebranding represents an important milestone in our journey. As LUX Infusion, we are consolidating our teams under a clear, shared identity while strengthening our culture. This rebranding will keep sharpening our focus on delivering exceptional infusion care with compassion, consistency, and excellence at every touchpoint."
LUX Infusion aims to ensure that high-quality infusion services are accessible to patients wherever they may be, whether in their own homes or at one of the company’s outpatient infusion centers. The organization successfully addresses patient needs, tailoring treatment experiences while maintaining close coordination with referring providers and healthcare system partners across the nation.
One can expect a seamless transition during this rebranding; while the name has changed, the dedication to patient care remains steadfast. Patients, healthcare providers, and partners can still count on the same reliable teams, clinical expertise, responsiveness, and personalized care that have always defined the organization.
With a unified brand and strategic direction, LUX Infusion is poised to expand its national footprint via new locations and targeted acquisitions. The organization is committed to continuous investment in its personnel, technologies, and clinical capabilities to ensure that patients receive coordinated, high-quality infusion care no matter where they receive treatment.
LUX Infusion sets out to redefine the infusion experience in America by focusing on rapid therapy initiation, dedicated patient support, and continuous data exchange with providers. This integration ensures that patients feel supported, and that healthcare providers and partners can rely on improved adherence and outcomes for their patients. LUX Infusion's commitment is manifest in every interaction, prioritizing clarity, compassion, and expertise.
About LUX Infusion
LUX Infusion is more than a rebranding; it promises an improved infusion experience. As a physician-led infusion services company based in the United States, LUX Infusion excellently delivers infusion services at home and in outpatient infusion centers. With an emphasis on rapid therapy initiation and dedicated support for patients, the company strives for consistent communication and collaboration with healthcare providers.
The rebranding from BioMatrix Infusion Pharmacy to LUX Infusion is underpinned by a strong foundation of trust and commitment to high-quality care. The organization’s legacy continues as it embarks on this promising journey under a new name that reflects its purpose and dedication to excellence in patient care.
For further details, explore the newly launched website at
www.luxinfusion.com or follow the company on social media platforms like Facebook, LinkedIn, and X. The official contact for media inquiries is Tara Marchese, Senior Marketing Director of LUX Infusion, reachable at 954-908-7636 or via email at
[email protected].