#USA #Houston #Dos Equis #Lopez Negrete #AAF District 10

Lopez Negrete Communications Shines at AAF District 10 Awards

In a remarkable display of creativity and cultural intelligence, Lopez Negrete Communications, a leading independent Hispanic-owned advertising agency, garnered exceptional accolades at the 2026 American Advertising Federation (AAF) District 10 Awards. The agency was celebrated as one of the most decorated firms at the event held in Houston, Texas, claiming the coveted title of Best of Show for its impactful Dos Equis campaign, "Ni Perdón. Ni Permiso."

A Night of Achievements

During the awards ceremony, Lopez Negrete Communications received multiple prestigious acknowledgments, including various Gold and Silver accolades across a diverse range of categories, from integrated campaigns to experiential marketing and design. Among the shining moments was the recognition of its campaign for Dos Equis, which not only captivated audiences but also set a new standard for culture-driven advertising.

The awe-inspiring outcomes did not stop there; the agency was also honored with accolades at the Mosaic Awards. These awards are particularly significant as they celebrate exceptional leadership in promoting diversity, equity, and inclusion in the advertising space. Alex López Negrete, the agency's President and CEO, was distinguished as a Mosaic Champion, underlining his commitment to advancing representation and inclusivity within the industry.

Campaign Highlights

The award-winning campaigns demonstrate Lopez Negrete's relentless focus on storytelling that resonates with cultural identities and community values. Here are some award highlights:

• - Best of Show: Dos Equis - "Ni Perdón. Ni Permiso."
• - Gold Awards:

- Dos Equis - "Ni Perdón. Ni Permiso."
- WorldFest Houston 58th Annual International Film Festival - "In Full Character"

• - Silver Awards:

- H-E-B - "El Corazón de las Fiestas"
- WorldFest Houston 58th Annual International Film Festival - "In Full Character"

Importance of Cultural Intelligence

In his acceptance speech, Alex López Negrete emphasized the necessity of cultural intelligence in today’s marketing landscape. He stated, "Cultural intelligence is no longer optional; it's essential. We're proud to partner with brands that trust us to create work that truly resonates with their audiences." This statement reflects the agency's entire ethos of forging connections that are deeply rooted in cultural significance, thereby driving not only creative excellence but also tangible business results.

Collaborations with Major Brands

Lopez Negrete Communications has established robust partnerships with notable brands such as Bank of America, H-E-B, McDonald's, Hyundai Motor America, and The Scotts Miracle-Gro Company. These collaborations further endorse the agency's commitment to delivering relevant and impactful marketing strategies that resonate with diverse audiences.

About Lopez Negrete Communications

Founded in 1985, Lopez Negrete Communications has become a beacon of innovation in the advertising industry. As a full-service agency, it specializes in strategy, creative development, media planning, digital engagement, and public relations. With nearly four decades of expertise, the agency has built a reputation for maximizing the return on cultural intelligence (M.R.O.C.I.™), making significant contributions to the advertising world and promoting culturally relevant messaging. The agency is a proud member of the American Advertising Federation (AAF) and remains a pioneering voice in the Hispanic marketing sector through its involvement with the Hispanic Marketing Council and ANA's AIMM.

For further insights into their groundbreaking work and to explore more about Lopez Negrete Communications, visit lopeznegrete.com.