Coway Launches the Compact Airmega 50 Air Purifier in Europe

Coway Introduces the Airmega 50 Air Purifier



Coway, a leading South Korean wellness technology company, recently announced the launch of the Airmega 50 air purifier in the European market. This new model is the most compact in the Airmega lineup, designed to provide premium air purification within various indoor environments.

The timing of the launch is particularly notable, coinciding with the World Allergy Week from June 29 to July 5, 2025. This strategic decision underscores Coway's commitment to assist individuals suffering from asthma and seasonal allergies by improving their indoor air quality. According to the European Academy of Allergy and Clinical Immunology (EAACI), allergic conditions affect more than 150 million Europeans, making the need for effective air purification solutions more pressing than ever.

The Airmega 50 is offered at an attractive price point, making it accessible for those looking for compact and effective air purification solutions. Its lightweight, cylindrical design allows it to fit seamlessly into any room, be it a bedroom, home office, study nook, or play area. Despite its small stature, the device features a powerful 360° filtration system capable of purifying rooms up to 31 m² within an hour. It operates with an advanced three-stage filtration system that captures 99.999% of even the tiniest nanoparticles, as small as 0.01 microns, effectively removing dust, pollen, and other allergens from the air.

Key Features of the Airmega 50


  • - Ultra-Quiet Sleep Mode: The purifier operates at an ultra-quiet noise level of just 18.4 decibels, quieter than a typical library, promoting a peaceful environment for sleep.
  • - Smart Automatic Mode: This feature monitors real-time air quality and adjusts the airflow accordingly, ensuring an efficient and sustainable purification process.
  • - Real-Time Air Quality Indicator: The color-coded display provides immediate feedback on the current air quality, easy to read at a glance.
  • - User-Centric Design: Additional functionalities include a night light function, child-safe control panel locking, and intuitive lighting control.
  • - Long-Lasting Filter: The filter only needs to be replaced every eight months, equipped with a convenient indicator to notify users when it's time for a change.

The Airmega 50 is already available for purchase on Coway’s Amazon page, catering to the rising demand for effective air purification solutions just before allergy season.

About Coway


Founded in 1989, Coway has established itself as the ‘Best Life Solution Company,’ offering consumers innovative appliances that enhance their health and comfort. Their portfolio includes water purifiers, air purifiers, bidets, and mattresses. The company is also committed to improving the quality of life through their BEREX brand, which offers advanced sleep solutions like state-of-the-art mattresses and massage chairs. Thanks to focused research and engineering efforts, Coway has become an industry leader in environmental appliances, garnering numerous awards for its innovative products and customer satisfaction.

As part of its global expansion, Coway is also diversifying product lines and ramping up international operations in markets such as Malaysia, the U.S., Thailand, China, Indonesia, Vietnam, and Europe, all while building on a successful foundation in South Korea. In 2025, the company introduced Coway Life Solution, a premium platform dedicated to elder care, providing tailored personal care solutions for various life stages.

For more information, visit Coway's official website or their newsroom.

Topics Consumer Products & Retail)

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